Just before the New Year Mobile Marketing Data Laboratory published a survey of the actual use of smartphone apps in 2013, with this report focusing on the questions regarding game app usage; other questions were regarding social network apps and what genres of apps people stopped using. I hope they later release that data also.
Demographics
Between the 18th and 21st of December 2013 560 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the sample were 20 years old or more, and all had smartphones.
I reckon my most-used genre is games, and Candy Crush Saga in particular. SNS, Google+ specifically, comes a close second, however.
All the game links below lead to the Android version, if there is one. Only two titles appear to be iPhone only.
Research results
Q1: What genre of smartphone app did you use the most in 2013? (Sample size=560)
| Free voice calls, chat |
30.5% |
| SNS |
14.5% |
| Game |
9.5% |
| Weather |
6.8% |
| Navigation |
3.8% |
| Movie |
3.6% |
| News |
3.4% |
| Lifestyle |
3.4% |
| Finance |
2.7% |
| Work efficiency |
1.8% |
| Photos, video camera |
1.4% |
| Travel |
1.4% |
| Electronic book, magazine |
1.3% |
| Sports |
0.7% |
| Dictionary |
0.7% |
| Education |
0.4% |
| Catalogue |
0.2% |
| Health, fitness |
0.2% |
| Business |
0.2% |
| Medical |
0.2% |
| Utility |
0.2% |
| Entertainment |
0.0% |
| Music |
0.0% |
| Other |
2.1% |
| None in particular |
11.3% |
Q2: Did you play any smartphone games in 2013? (Sample size=560)
Q2SQ2: What genre of smartphone game did you play the most in 2013? (Sample size=281)
| Puzzle |
48.0% |
| Virtual pet, virtual garden |
7.1% |
| Simulation |
6.4% |
| Action |
5.3% |
| RPG |
4.6% |
| Sports |
3.9% |
| Quiz |
3.9% |
| Adventure |
3.2% |
| Trading card |
3.2% |
| Education |
2.1% |
| Table-top |
1.8% |
| Shooting |
1.8% |
| Escape |
1.4% |
| Board |
0.7% |
| Racing |
0.7% |
| Trivia |
0.7% |
| Coin (slot machine, etc) |
0.4% |
| Defence |
0.4% |
| Other |
4.3% |
Q2SQ2: Did you play any smartphone puzzle games in 2013? (Sample size=281)
Q2SQ3: Which smartphone puzzle game did you play the most in 2013? (Sample size=219)
Q2SQ4: Did you play any smartphone adventure games in 2013? (Sample size=281)
Q2SQ5: Which smartphone adventure game did you play the most in 2013? (Sample size=87)
Q2SQ6: Did you play any smartphone non-puzzle and adventure games in 2013? (Sample size=281)
Q2SQ7: Which smartphone non-puzzle and adventure game did you play the most in 2013? (Sample size=98)
Just before the New Year Mobile Marketing Data Laboratory published a survey of the actual use of smartphone apps in 2013, with this report focusing on the questions regarding game app usage; other questions were regarding social network apps and what genres of apps people stopped using. I hope they later release that data also.
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