Social matching services; few Japanese users, even fewer success stories


Do you know about Social Matching Services? graph of japanese statisticsI’d not heard of the term used in this survey by goo Research and reported on by, namely social matching services, but once I read the survey I had a vague recall of having heard about it somewhere long ago.


Between the 15th and 18th of October 2013 1,078 members of the goo Research monitor group completed a private internet-based questionnaire. 54.0% of the sample were male, 13.8% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.2% in their forties, 14.8% in their fifties, and 17.5% aged sixty or older.

Looking at the sites in Q1SQ1, they seem to be a mix of work-related networking, expanding one’s circle of friends through shared hobbies and interests, and just plain old dating. I could be interested in the second option myself, and perhaps the first, but I don’t really have the free time or more particularly energy to do that.

Research results

Q1: Do you know about Social Matching Services? (Sample size=1,078)

Know it well (to SQs)6.1%
Just heard about it32.2%
Don’t know it at all61.7%

Q1SQ1: Which of the following Social Matching Services do you know? (Sample size=66, multiple answer)

Social Lunch74.2%
Hirukatsu (Lunch activity)19.7%
Supotomo (Sports friends)15.2%
Nikukai (Meat meeting)12.1%

Q1SQ2: Have you actually used any of these Social Matching Services? (Sample size=66)

Yes (to SQ3)18.2%

11 out of the 12 people who had used or were still using these services had used Social Lunch; four people went to activities at least once a week, another 4 twice or thrice a month, one once every two or three months, one every six months, and one once a year or so. When asked about dissatisfactions, eight people reported that people were different in real life compared to their online self. Others complained that sometimes the meetings didn’t go smoothly or they often got hurt by their encounters.

Q1SQ3: Are you maintaining your relations with people you met through Social Matching Services? (Sample size=12)

Yes, still maintaining all of them5
Still maintaining some, but quit others5
No, quit all2
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