Have you ever read an electronic book, magazine? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s ninth regular survey into electronic publications, with the article choosing to highlight the negative side, why people don’t read ebooks.


Between the 30th of September and the 3rd of October 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.8% in their teens, 15.5% in their twenties, 21.8% in their thirties, 17.2% in their forties, 19.6% in their fifties, and 12.1% aged sixty or older.

I’ve got a bunch of free ebooks of Japanese classic novels downloaded from Google Play, but I’m yet to start reading them… I’ve always wanted to get an e-paper reader, although I don’t really know how much I’d actually use it.

Research results

Q1: Have you ever read an electronic book, magazine? (Sample size=1,087)

Yes 34.3%
No (to SQ1) 65.7%

Q1SQ1: Would you like to read an electronic book, magazine? (Sample size=714)

Yes 31.1%
No (to SQ2) 68.9%

Combining these two we get:

Q1+Q1SQ1: Have you ever read an electronic book, magazine? (Sample size=1,087)

Yes 34.3%
No, but want to 20.4%
No, and don’t want to (to SQ2) 45.3%

Q1SQ2: Why Wouldn’t you like to read an electronic book, magazine? (Sample size=492, multiple answer)

Prefer paper books, magazines 42.5%
They are awkward and difficult to read 42.1%
Sufficiently satisfied with paper books, magazines 35.2%
Just don’t read books, magazines 25.0%
Specialised ebook readers are expensive 15.9%
Electronic books, magazines are expensive 10.2%
No electronic books, magazines I’m interested in 8.9%
Other 2.0%

Finally, it was determined that 27 people, or just 2.5% of the original sample, owned a dedicated ebook reader. They were asked the following.

Q2: Which ebook reader do you currently use? (Sample size=27)

Kindle (Amazon) 44.4%
kobo (Rakuten) 33.3%
Reader (Sony) 7.4%
BookPlace (Toshiba) 7.4%
Lideo (BookLive, etc) 0.0%
Galapagos (Sharp) 0.0%
Nook (Barnes and Noble) 0.0%
Other 7.4%

1 Comment

Janne · October 22, 2013 at 11:00

Japanese book market is very fragmented, with lots of small publishers. Great for the book market and for us readers, but bad for ebooks. I do get ebooks in English, but I’ve yet to get one in Japanese.

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