Mobile operator’s mail most popular text communication tool in Japan

Advertisement reported on a recent survey by goo Research looking at electronic text-based communication, the second time such a survey has been performed; the first survey was also presented on this blog in May.


Between the 5th and 9th of August 2013 exactly 1,000 mobile phone- (including smartphone-) using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 56.8% of the sample were female, 1.4% in their teens, 20.4% in their twenties, 36.5% in their thirties, 26.5% in their forties, and 15.2% aged fifty or older.

I did say in the last report that I found the SMS figure hard to believe, but other people argued that it was realistic, although I can’t say I was terribly convinced.

Note that the implication of this survey is for private messaging, not public postings to SNS or comment threads.

Research results

Q1: Which of the following text-based communication methods do you use? (Sample size=1,000, multiple answer)

Mobile phone carrier’s email87.9%
Web mail52.7%
Mobile phone carrier’s SMS48.8%
Messaging function of a voice communication tool (LINE, Skype, etc)40.3%
SNS messaging function (to SQ)39.1%
Computer-targeted email19.4%
Don’t use any1.6%

Q1SQ: Which SNS’s text-based messaging functions do you use? (Sample size=391, multiple answer)

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