goo Ranking asked their panellers what behaviours by their date at the movies would ruin the mood.


Between the 2nd and 5th of May 2013 1,088 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were male, 23.3% in their teens, 24.4% in their twenties, 25.5% in their thirties, and 26.8% in their forties; there was no-one older than 49 in this sample. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

what will you watch?

Looking at number 9=, it would seem to be relatively acceptable to fall asleep for a little bit… Funnily enough, even though I go to the cinema about once every two months and am often rather tired, I’ve never actually fallen asleep, even at times when I wanted to. I can however manage to fall asleep at live musical theatre where I’ve paid much more money for a seat that is usually less comfortable than the average cinema one.

Ranking result

Q: What behaviours by their date at the movies would ruin the mood? (Sample size=1,088)

Rank   Score
1 Noisily chewing gum during the movie 100
2 Fiddling with their mobile phone during the movie 97.9
3 Forgetting to set their mobile to manner mode and having it ring during the movie 94.8
4 Loudly snoring during the movie 94.5
5 Repeatedly engaging me in conversation during the movie 85.5
6 Putting their feet up on the seat before, during the movie 82.4
7 Telling me their predictions of the plot twists at expository scenes 76.8
8 Crunching popcorn during emotional scenes 67.8
9= Sleeping all the way through the movie 66.1
9= Slurping their drinks during the movie 66.1
11 Slagging off the movie afterwards 60.2
12 Though I want to watch the movie, they whisper sweet nothings all through the movie 54.3
13 Going to the toilet just at the climactic scene 49.1
14 Bursting out laughing and otherwise over-reacting during the movie 45.0
15 Fidgeting and adjusting their pose all the way through the movie 43.3
16 Concentrating on the movie only during the love scenes 35.3
17 Giving a cliched impression of the movie afterwards 33.6
18 Bawling out loud during the movie 30.8
19= Suddenly grabbing my hand during the movie 13.1
19= Not booking a seat ahead of time for a popular movie 13.1


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