Mobile device ownership and usage

Advertisement recently reported on goo Research’s 8th regular look at mobile devices.


Between the 10th and 13th of June 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.7% in their thirties, 17.3% in their forties, and 31.8% aged fifty or older.

In Q1SQ, I am disappointed that they did not have a separate answer for watching video; I suppose “web browsing” would cover everything from common or garden surfing to watching free content on YouTube and also paid content on Hulu and the likes, but to see data on usage of subscription services in particular on tablets would be illuminating.

Research results

Q1: What kinds of mobile devices do you have? (Sample size=1,085, multiple answer)

 Last survey
March 2013
This survey
Feature phone57.8%53.9%
Tablet computer (to SQ)14.6%13.1%
Notebook, netbook51.6%50.7%
Portable games machine29.0%31.8%
Portable audio player28.6%28.2%
Electronic book reader2.6%2.2%
Have no mobile devices2.9%2.2%

Q1SQ: What do you use your tablet for? (Sample size=142, multiple answer)

Web browsing93.0%
Playing games38.7%
SNS use32.4%
Reading electronic books, comics31.0%
Schedule management29.6%
Office document viewing21.8%
Office document creation9.2%
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