New graduates and their use of SNS


How often do you use an SNS? graph of japanese statisticsSanno Institute of Management, a private university in Japan, recently conducted a survey looking at people entering employment in 2013 and their workplace life, with the report on choosing to focus on SNS activities.


500 new starts who attended a Sanno Management School Entering the Workplace Seminar held between the 27th of March and the 10th of April were asked to fill out a questionnaire. 463 people supplied valid answers, from which 324 people, or 70.0%, were male.

I use an SNS every day, and if I got a friend request on Facebook from my boss I wouldn’t be too bothered as I use Facebook for little more than food pictures.

Research results

Q1: How often do you use an SNS? (Sample size=463)

 This yearLast year
Every day66.4%58.8%
Few times a week14.2%13.9%
Few times a month3.7%3.3%
Very rarely8.3%10.9%
Haven’t even registered7.4%13.1%

Q2: How would you feel if you were to get a friend request from your boss? (Sample size=463)

Happy to receive20.4%23.5%13.4%
Hate to receive42.8%35.4%59.8%
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