What is most useful reference for restaurant info? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into eating and drinking establishment usage, with this article focusing on web sites used for getting such information.

Demographics

Between the 19th and 23rd of April 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.1% in their twenties, 21.3% in their thirties, 17.6% in their forties, 15.2% in their fifties, and 17.4% aged sixty or older.

I don’t really use these web sites much, as I tend to just visit a few regular places, and these places don’t have coupons that I can use. However, for work events our usual organiser uses mostly Gurunavi, and occasionally Tabelog.

As you can see if you follow the links, Gurunavi is the only place with English, although much of it is machine-translated and -transliterated, so the restaurant names come out rather wonky. Picking one from their selection for the day, it is listed as YAKINIKUDEN YUNIBAHSARUSHITEIWOHKUOOSAKANAITEN, but writing that as “Yakiniku Den Universal City Walk Osaka Naiten” would surely be more understandable!

Research results

Q1: What do you refer to when searching for somewhere to eat or drink? (Sample size=1,098, multiple answer)

Eating and drinking information web site (to SQ1, SQ2, and SQ3) 56.5%
Eating or drinking establishment’s web site (to SQ1) 39.6%
Magazine, newspaper (to SQ1) 23.0%
Television program (to SQ1) 19.6%
Smartphone app (to SQ1 and SQ3) not stated
None of the above 17.3%
Don’t visit eating or drinking establishments 7.2%

Q1SQ1: What is the most useful reference for establishments that you actually use? (Sample size=892)

Eating and drinking information web site 53.1%
Eating or drinking establishment’s web site 19.1%
Magazine, newspaper 10.5%
Television program 5.7%
Smartphone app 4.3%
Other 7.3%

Q1SQ2: Which gourmet site do you mainly use? (Sample size=620)

GuruNavi 46.8%
Tabelog 35.8%
HotPepper Gourmet 15.3%
Gourmet Pia 0.5%
Gourmet Walker 0.3%
Other 1.3%

Q1SQ3: Why do you use a gourmet information web site, smartphone app? (Sample size=645, multiple answer)

Free to use 73.6%
Lots of users (and comments, ratings) 47.3%
Lots of restaurants listed 44.0%
Covers a wide area 27.9%
Has special coupons 24.3%
Lots of genres of food 20.8%
Can search by number of ratings 20.6%
Lots of photos of food, restaurant interior, etc 19.1%
Other 2.3%

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