Do you use electronic money? graph of japanese recently reported on a survey by goo Research into electronic cash, and found that the most common usage was where being quick was important, such as at train stations, convenience stores, and small transactions to avoid fighting with change.


Between the 17th and 19th of April 2013 1,068 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.4% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.9% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 11.7% aged sixty or older.

The numbers do suggest that electronic money is well-established here in Japan. I use one card, only, Hankyu Stacia, from a local railway, department store, shopping centre, baseball team, hotel etc operator, mostly for saving me fiddling about at ticket machines, but also occasionally at convenience stores and rarely at vending machines. It also has the benefit (from my point of view, at least) of being a post-pay system – there is no stored money; they are closer to credit card transactions. Mind you, given that most if not all electronic cash cards tied to credit cards have auto-charging features (that is, when your stored balance gets below a certain point when you pay for something, a debit from your credit card account is automatically added to your stored balance) the benefits of post-pay are I suppose minimal!

Research results

Q1: Do you use electronic money? (Sample size=1,068)

Yes (to SQ) 62.3%
No 10.7%
Don’t know what it is 4.4%

From the 665 people who used electronic money, they were asked what cards they used. 68.1% used a prepaid railway company’s card, 34.4% used WAON (from Aeon, a supermarket group), 25.1% nanaco (from 7-11 convenience store’s parent company Seven and I), and so on.

Furthermore, the 665 were asked if they used the Osaifu Keitai IC chip embedded into many phones, and 50.8% said they do use it. 19.2% use a prepaid railway card service, and 18.5% use the Rakuten Edy service.

Next, people were asked why they use electronic money. The most popular reason was that they don’t need to queue to buy railway tickets (52.8%), next that there are points or mileage features (52.3%), then 45.3% said because of the auto-charging system.

Q1SQ: In which of the following situations do you use electronic money? (Sample size=665, multiple answer)

Public transport (train, bullet train, airplane, etc) 67.1%
Paying at convenience store 59.5%
Paying for low-price items 40.3%
Paying at supermarket 34.9%
Paying at kiosks, stalls, etc inside stations 30.4%
Paying at vending machines 27.2%
Use instead of a credit card 12.8%
Other 1.1%
Categories: e-moneyPolls


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