SoftBank best carrier for high-speed smartphones

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WHow satisfied are you with your smartphone? graph of japanese statisticsMobile Marketing Data Labo recently performed a survey into true feelings about one’s mobile carrier’s network, and found SoftBank’s reputation for being a poor network is ill-deserved.

Demographics

Between the 1st and 4th of April 2013 1,200 smartphone-owning members of the MMD monitor panel completed a private internet-based questionniare. Each of the three major carriers, docomo, au and SoftBank, were represented by 400 people. No further demographics information was given.

Note that one reason for the high degree of satisfaction amongst SoftBank users is that the iPhone is their main smartphone, and we all know that Apple users always rank themselves the most satisfied when it comes to these sorts of stories. I wonder how much this Apple love rubs off on the user’s impression of the ease snd speed of connection questions?

Research results

Q1: How easy do you feel it is for your smartphone to connect to high-speed data transmission (4G, LTE, etc)? (Sample size=high-speed smartphone owners)

 docomoauSoftBank
Easy39.9%41.5%44.7%
Somewhat easy23.4%20.3%18.4%
Can’t say27.5%26.0%28.3%
Somewhat difficult5.5%7.3%4.6%
Difficult3.7%4.9%3.9%

Q2: How fast do you feel your smartphone high-speed data transmission (4G, LTE, etc) is? (Sample size=high-speed smartphone owners)

 docomoauSoftBank
Fast35.8%43.1%44.1%
Somewhat fast22.5%23.6%19.7%
Can’t say23.4%18.7%23.7%
Somewhat slow10.1%8.1%9.9%
Slow8.3%6.5%2.6%

Q3: Compared to six months ago, how much easier do you feel it is for your smartphone to connect to high-speed data transmission (4G, LTE, etc)? (Sample size=high-speed smartphone owners)

 docomoauSoftBank
Easier28.9%38.2%44.1%
Somewhat easier20.6%20.3%14.5%
Can’t say40.8%34.1%32.9%
Not really easier6.0%4.1%5.3%
Not easier3.7%3.3%3.3%

Q4: Compared to six months ago, how much faster do you feel your smartphone high-speed data transmission (4G, LTE, etc) is? (Sample size=high-speed smartphone owners)

 docomoauSoftBank
Faster30.7%40.7%45.4%
Somewhat faster18.8%22.8%15.8%
Can’t say35.3%29.3%30.9%
Not really faster7.8%4.1%6.6%
Not faster7.3%3.3%1.3%

Q5: How satisfied are you with your smartphone? (Sample size=400+400+400)

 AveragedocomoauSoftBank
Satisfied16.4%8.0%17.8%23.5%
Somewhat satisfied46.0%44.5%45.8%47.8%
Can’t say26.8%31.8%24.0%24.8%
Somewhat dissatsified8.6%12.8%10.0%3.0%
Dissatisfied2.2%3.0%2.5%1.0%

Q6: How satisfied are you with your carrier? (Sample size=400+400+400)

 docomoauSoftBank
Satisfied6.3%8.3%9.0%
Somewhat satisfied39.0%41.0%39.5%
Can’t say40.3%39.5%39.3%
Somewhat dissatisfied10.3%9.3%9.8%
Dissatisfied4.3%2.0%2.5%
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