Spring storms


How much danger did you feel from the spring storm? graph of japanese statisticsMacromill Research Inc released an up-to-the-minute survey into spring storms, as Japan has been suffering from them this weekend.


Between the 7th and 9th of April 2013 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each age band from the twenties to the sixty years old or more group.

For me the storm was a bit of an anti-climax; we had a few hours of horizonal rain, but nothing out of the ordinary compared to when I grew up and we used to have two or three days-work of Atlantic gales to handle. I always feel the same way with typhoons; they can be nasty when they pass straight overhead and you are in a mountainous area or flood plains which amplifies the effect of the rain, but preparations, tying everything in the garden down, always feel like a waste of time.

Research results

Q1: Did you hear, read, etc about the spring storm through news, weather forecasts, etc, and how much danger did you feel? (Sample size=1,000)

Felt danger, and made typhoon-like preparations (to SQ1 onwards)6.4%
Felt some danger, and made suitable preparations (to SQ1 onwards)48.3%
Didn’t really feel danger (to SQ1 onwards)39.0%
Didn’t feel any danger (to SQ1 onwards)3.7%
Didn’t hear about it2.6%

Q1SQ1: Were your preparations sufficient? (Sample size=974)


Q1SQ2: What kinds of preparations did you make? (Sample size=974, multiple answer)

Completed outdoor chores ahead of time (to SQ3)48.5%
Secured items around the house that might blow away (to SQ3)43.9%
Stocked up with food (to SQ3)26.3%
Prepared flashlight, radio, etc in case of power cuts (to SQ3)6.1%
Reinforced windows, doors (to SQ3)4.0%
Took measures in case of flooding (to SQ3)0.3%
Other (to SQ3)3.9%
Didn’t do anything in particular28.0%

Q1SQ3: Did you change weekend plans because of the spring storm? (Sample size=673)

Yes (to SQ4)45.2%

Q1SQ4: How did you change weekend plans? (Sample size=304, multiple answer)

Didn’t go out, and stayed at home instead77.6%
Did things close at hand15.1%
Change from outdoor to indoor leisure activities2.3%
Changed mode of transport1.6%

Q2: What sources did you use to obtain information about the weekend’s weather? (Sample size=1,000, multiple answer)

Television weather forecasts78.1%
Internet weather forecast site60.7%
Television news, information programs51.0%
Internet news site19.1%
Television data channel10.4%
Smartphone app (chat app, weather app, etc)6.4%
Didn’t obtain any information3.4%

Q3: How much danger do you feel when you hear, read the following terms? (Sample size=1,000)

 DangerSome dangerNo real dangerNo danger at all
Bomb cyclone
(rapidly-developing extratropical cyclone)
Typhoon-strength low-pressure area9.4%55.1%33.1%2.4%
Violent low-pressure area14.5%49.5%33.0%3.0%
Spring storm3.4%32.3%55.9%8.4%
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