Macromill Research Inc released an up-to-the-minute survey into spring storms, as Japan has been suffering from them this weekend.
Demographics
Between the 7th and 9th of April 2013 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each age band from the twenties to the sixty years old or more group.
For me the storm was a bit of an anti-climax; we had a few hours of horizonal rain, but nothing out of the ordinary compared to when I grew up and we used to have two or three days-work of Atlantic gales to handle. I always feel the same way with typhoons; they can be nasty when they pass straight overhead and you are in a mountainous area or flood plains which amplifies the effect of the rain, but preparations, tying everything in the garden down, always feel like a waste of time.
Research results
Q1: Did you hear, read, etc about the spring storm through news, weather forecasts, etc, and how much danger did you feel? (Sample size=1,000)
Q1SQ1: Were your preparations sufficient? (Sample size=974)
Q1SQ2: What kinds of preparations did you make? (Sample size=974, multiple answer)
| Completed outdoor chores ahead of time (to SQ3) |
48.5% |
| Secured items around the house that might blow away (to SQ3) |
43.9% |
| Stocked up with food (to SQ3) |
26.3% |
| Prepared flashlight, radio, etc in case of power cuts (to SQ3) |
6.1% |
| Reinforced windows, doors (to SQ3) |
4.0% |
| Took measures in case of flooding (to SQ3) |
0.3% |
| Other (to SQ3) |
3.9% |
| Didn’t do anything in particular |
28.0% |
Q1SQ3: Did you change weekend plans because of the spring storm? (Sample size=673)
Q1SQ4: How did you change weekend plans? (Sample size=304, multiple answer)
| Didn’t go out, and stayed at home instead |
77.6% |
| Did things close at hand |
15.1% |
| Change from outdoor to indoor leisure activities |
2.3% |
| Changed mode of transport |
1.6% |
| Other |
15.5% |
Q2: What sources did you use to obtain information about the weekend’s weather? (Sample size=1,000, multiple answer)
| Television weather forecasts |
78.1% |
| Internet weather forecast site |
60.7% |
| Television news, information programs |
51.0% |
| Internet news site |
19.1% |
| Newspaper |
15.3% |
| Television data channel |
10.4% |
| Smartphone app (chat app, weather app, etc) |
6.4% |
| Radio |
5.8% |
| Twitter |
3.5% |
| SNS |
2.3% |
| Other |
0.9% |
| Didn’t obtain any information |
3.4% |
Q3: How much danger do you feel when you hear, read the following terms? (Sample size=1,000)
| |
Danger |
Some danger |
No real danger |
No danger at all |
| Typhoon |
24.6% |
58.1% |
15.9% |
1.4% |
Bomb cyclone
(rapidly-developing extratropical cyclone) |
17.3% |
55.8% |
25.0% |
1.9% |
| Typhoon-strength low-pressure area |
9.4% |
55.1% |
33.1% |
2.4% |
| Violent low-pressure area |
14.5% |
49.5% |
33.0% |
3.0% |
| Spring storm |
3.4% |
32.3% |
55.9% |
8.4% |
Macromill Research Inc released an up-to-the-minute survey into spring storms, as Japan has been suffering from them this weekend.
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