How much danger did you feel from the spring storm? graph of japanese statisticsMacromill Research Inc released an up-to-the-minute survey into spring storms, as Japan has been suffering from them this weekend.


Between the 7th and 9th of April 2013 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each age band from the twenties to the sixty years old or more group.

For me the storm was a bit of an anti-climax; we had a few hours of horizonal rain, but nothing out of the ordinary compared to when I grew up and we used to have two or three days-work of Atlantic gales to handle. I always feel the same way with typhoons; they can be nasty when they pass straight overhead and you are in a mountainous area or flood plains which amplifies the effect of the rain, but preparations, tying everything in the garden down, always feel like a waste of time.

Research results

Q1: Did you hear, read, etc about the spring storm through news, weather forecasts, etc, and how much danger did you feel? (Sample size=1,000)

Felt danger, and made typhoon-like preparations (to SQ1 onwards) 6.4%
Felt some danger, and made suitable preparations (to SQ1 onwards) 48.3%
Didn’t really feel danger (to SQ1 onwards) 39.0%
Didn’t feel any danger (to SQ1 onwards) 3.7%
Didn’t hear about it 2.6%

Q1SQ1: Were your preparations sufficient? (Sample size=974)

Yes 89.2%
No 10.8%

Q1SQ2: What kinds of preparations did you make? (Sample size=974, multiple answer)

Completed outdoor chores ahead of time (to SQ3) 48.5%
Secured items around the house that might blow away (to SQ3) 43.9%
Stocked up with food (to SQ3) 26.3%
Prepared flashlight, radio, etc in case of power cuts (to SQ3) 6.1%
Reinforced windows, doors (to SQ3) 4.0%
Took measures in case of flooding (to SQ3) 0.3%
Other (to SQ3) 3.9%
Didn’t do anything in particular 28.0%

Q1SQ3: Did you change weekend plans because of the spring storm? (Sample size=673)

Yes (to SQ4) 45.2%
No 54.8%

Q1SQ4: How did you change weekend plans? (Sample size=304, multiple answer)

Didn’t go out, and stayed at home instead 77.6%
Did things close at hand 15.1%
Change from outdoor to indoor leisure activities 2.3%
Changed mode of transport 1.6%
Other 15.5%

Q2: What sources did you use to obtain information about the weekend’s weather? (Sample size=1,000, multiple answer)

Television weather forecasts 78.1%
Internet weather forecast site 60.7%
Television news, information programs 51.0%
Internet news site 19.1%
Newspaper 15.3%
Television data channel 10.4%
Smartphone app (chat app, weather app, etc) 6.4%
Radio 5.8%
Twitter 3.5%
SNS 2.3%
Other 0.9%
Didn’t obtain any information 3.4%

Q3: How much danger do you feel when you hear, read the following terms? (Sample size=1,000)

  Danger Some danger No real danger No danger at all
Typhoon 24.6% 58.1% 15.9% 1.4%
Bomb cyclone
(rapidly-developing extratropical cyclone)
17.3% 55.8% 25.0% 1.9%
Typhoon-strength low-pressure area 9.4% 55.1% 33.1% 2.4%
Violent low-pressure area 14.5% 49.5% 33.0% 3.0%
Spring storm 3.4% 32.3% 55.9% 8.4%


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.