japan.internet.com recently reported on the 7th regular survey by goo Research into mobile phone, smartphone upgrades.
Over the 25th and 26th of February 2013 1,073 mobile phone-using (including smartphone-using) members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 1.0% in their teens, 10.6% in their twenties, 24.5% in their thirties, 29.1% in their forties, and 34.8% aged fifty or older.
I’m surprised to see Sharp in second place, as I feel they hardly do any advertising these days, although I suppose avoiding going bust is a more important issue for them to be worrying about. I’m also surprised to see Samsung so low, as conversely they have about the most adverts on television, although I thought this often-shown one for the Galaxy Note would have been the average Japanese person’s nightmare to have their own photo spread around the internet like that.
Q1: Which mobile carrier are you with? (Sample size=1,073)
NTT docomo 44.3% au from KDDI 28.2% SoftBank 23.5% Willcom 3.9% E-Mobile 0.1%
Q2: Which smartphone, mobile phone make are you currently interested in? (Sample size=1,073)
Apple 17.8% Sharp 11.6% Sony Mobile 6.5% Panasonic 5.3% Fujitsu 4.7% NEC Casio Mobile 4.3% Samsung 1.6% Kyocera 1.2% HTC 0.7% Nokia 0.3% Motorola 0.3% LG 0.1% Pantech 0.1% Other 0.6% Don’t know 45.0%