White Day boyfriend FAIL


Today is White Day, the day when women expect to get a return gift for their Valentine Day present, so goo Ranking took a look at what White Day presents women would be shocked to get in return from their boyfriend.


Over the 6th and 7th of February 2013 1,122 members of the goo Research monitor group completed a private internet-based questionnaire. 60.1% of the sample were female, 10.2% in their teens, 16.6% in their twenties, 26.5% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.6% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the females only.

White Day Signage.

Number 8, comedy chocolates, is my succinct translation of the original Japanese, sweets with a gag element to them, which might include amusingly-shaped chocolates. (Mildly NSFW link!)

One of the women in our office got number 14, alcohol; two bottles from all the guys in the office, one from a friend, some takuan (pickled daikon radish), and a case of Ukon no Chikara hangover remedy…

Ranking result

Q: What would you be frankly shocked to get as a White Day present from your boyfriend? (Sample size=674,female)

Rank Score
1Something that was obviously cheaper than what I had given him100
2Accessory that’s not my cup of tea77.3
3Bric-a-brac featuring a character I don’t really know66.3
4Handkerchief, towel that’s not my cup of tea63.4
5Chocolates that look as if they were bought at the last minute52.3
6Gaudy shade of lipstick50.0
7Cuddly toy40.7
8Comedy chocolates38.4
9His recommended CD37.2
10His kind of undies35.5
11Him buying the drinks on a night out33.1
12Ticket for beauty treatment22.7
13Chocolates from a relatively unknown maker19.8
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