Majority have clicked ads in search, but only minority see contextual ones


Have you ever seen contextual ads in blogs, etc? graph of japanese reported on the seventh regular survey by goo Research into internet advertising.


Between the 21st and 23rd of February 2013 1,091 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.

If my experience is anything to go by, more people seeing contextual advertisements perhaps seems to mean more people avoiding them…

I don’t really appreciate the subtle difference between the “don’t know” and “didn’t know they appeared” answers in the questions below!

Research results

Q1: Have you ever clicked advertisement links (sponsored link, sponsored site, etc) above or to the right of search engine results? (Sample size=1,091)

Don’t know8.2%
Didn’t know adverts appeared in search4.8%

Q2: Have you ever seen contextual advertisements (AdSense, etc) in blogs, news articles, etc? (Sample size=1,091)

Don’t know22.6%
Didn’t know adverts appeared there7.2%
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