japan.internet.com recently reported on one aspect of a survey by goo Research into manga (comics) that found that about one in three paper readers were also consumers on electronic devices.


Between the 8th and 10th of January 2013 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.4% in their teens, 18.1% in their twenties, 21.9% in their thirties, 15.8% in their forties, 15.6% in their fifties, and 12.2% aged sixty or older.

Instead of a comic on a mobile phone, let’s have a mobile phone in a comic:

iida now in manga

I’ve never read a manga electronically in any form, but coincidentally today at lunchtime I noticed a colleage reading one on a tablet computer.

Research results

First off, the sample were asked if their read manga. 23.1% said they did so regularly, and another 19.6% were irregular readers. This 42.7% (459 people) were then asked the following.

Q1: Do you read manga on a PC, smartphone, other electronic device? (Sample size=459)

Yes, almost every day (to SQ) 6.8%
Yes, sometimes (to SQ) 25.5%
No, never 67.8%

Q1SQ: On what kinds of electronic devices do you read manga? (Sample size=148, multiple answer)

PC 54.7%
Smartphone 45.9%
Tablet 23.0%
Feature phone 10.1%
Other 4.7%


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