Coming of Age in 2013: part two of two

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How interested are you in working overseas in the future? graph of japanese statistics[part 1][part 2]

Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.

Demographics

Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.

The second half of the survey, fortunately, is a bit brighter. 35.4% interested to some degree in foreign employment is quite a bit higher than I would have imagined, although the cynic might say that figure is inflated by those who see a dark future for Japan in Q1, so wish to get out while the going is good…

A surprise for me is that there is a significant difference between the sexes regarding mobile phones; the women seem to have been quicker to switch to smartphones, although I wonder how much is tied in with their much higher SNS usage, as mobiles make Twitter, LINE etc more pleasurable to use.

Research results

Q12: How interested are you in studying abroad? (Sample size=500)

 AllMale
N=250
Female
N=250
Very interested18.4%17.2%19.6%
Somewhat interested24.4%20.4%28.4%
Not really interested25.8%28.0%23.6%
Not at all interested31.4%34.4%28.4%

Q13: How interested are you in foreign travel? (Sample size=500)

 AllMale
N=250
Female
N=250
Very interested37.2%30.8%43.6%
Somewhat interested27.6%28.0%27.2%
Not really interested15.0%16.4%13.6%
Not at all interested20.2%24.8%15.6%

Q14: How interested are you in mastering a foreign language? (Sample size=500)

 AllMale
N=250
Female
N=250
Very interested30.2%28.4%32.0%
Somewhat interested32.4%30.4%34.4%
Not really interested18.6%19.6%17.6%
Not at all interested18.8%21.6%16.0%

Q15: How interested are you in working overseas in the future? (Sample size=500)

 AllMale
N=250
Female
N=250
Very interested13.4%14.4%12.4%
Somewhat interested22.0%22.4%21.6%
Not really interested29.4%27.6%31.2%
Not at all interested35.2%35.6%34.8%

Q16: Where would you like to study overseas? (Sample size=those interested in studying overseas, multiple answer, top 5)

Rank Percentage
1USA60.7%
2UK43.0%
3Canada42.5%
4Australia27.6%
5Germany27.1%

Q17: Where would you like to travel overseas to? (Sample size=those interested in travelling overseas, multiple answer, top 5)

Rank Percentage
1France60.5%
2USA59.6%
3Italy59.0%
4UK56.2%
5Germany52.5%

Q18: Where would you like to work overseas? (Sample size=those interested in working overseas, multiple answer, top 5)

Rank Percentage
1USA52.5%
2UK28.2%
3Germany23.2%
4France19.2%
5Canada16.4%

Q19: Which of the following digital devices do you have and use? (Sample size=500, multiple answer)

 AllMale
N=250
Female
N=250
Laptop, netbook80.8%84.0%77.6%
Feature (non-smart) mobile phone42.0%48.0%36.0%
Android smartphone37.6%34.8%40.4%
Desktop computer30.4%35.6%25.2%
iPhone25.0%23.2%26.8%
Tablet8.0%10.4%5.6%
Non-Android, non-iPhone smartphone2.4%1.6%3.2%
Electronic book reader1.2%1.6%0.8%
None of these0.2%0.0%0.4%

Q20: Which of the following SNS do you currently use? (Sample size=500, multiple answer)

 AllMale
N=250
Female
N=250
Twitter57.4%49.2%65.6%
LINE54.6%42.8%66.4%
Facebook48.8%42.0%55.6%
mixi35.4%30.0%40.8%
Mobage SNS functions11.8%12.4%11.2%
Google+10.2%12.0%8.4%
GREE SNS functions9.8%6.8%12.8%
Ameba Pigg8.6%5.6%11.6%
Myspace1.6%1.6%1.6%
LinkedIn1.4%2.0%0.8%
Other SNS0.8%0.4%1.2%
Don’t use any SNS17.4%25.2%9.6%

Q21: What do you think are the great things about turning 20 years old? (Sample size=500, multiple answer)

 AllMale
N=250
Female
N=250
Can drink alcohol49.8%44.4%55.2%
Can vote35.4%41.2%29.6%
Can be looked upon as an adult23.4%24.8%22.0%
Can attend a Coming of Age ceremony17.8%15.2%20.4%
Can get a credit card without parents’ permission14.0%14.0%14.0%
Can get married without parents’ permission5.6%4.8%6.4%
Can gamble on horses, etc5.0%7.2%2.8%
Can smoke4.2%4.8%3.6%
Other2.0%0.4%3.6%
Nothing in particular28.0%28.0%28.0%

[part 1][part 2]

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