January sales tips


Today’s second goo Ranking is another one quite appropriate for the time of year, a look at bargain-hunting tips.


Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Here’s the typical January sales scene where everyone rushes for a lucky bag:

My bargain hunting for this year was as it is every year, a Mr Donut lucky bag, but despite four visits to three different shops they were all sold out when I turned up, so I guess I should have done number 10…

Ranking result

Q: What bargain-hunting tips do you have? (Sample size=1,049)

Rank Score
1However cheap it may be, don’t buy something with a design you’re not interested in100
2Set a budget before going shopping97.1
3Go bargain-hunting alone86.4
4Have a preliminary inspection of the shop before the sales start80.3
5Make a list of what you want69.3
6Check beforehand when the time sales are46.9
7Don’t wear shoes that are difficult to remove43.4
8Frequently visit the shops during their sale36.2
9Confirm the size of clothes you’ve got your eye on before the sales34.0
10Queue up at the shop before opening time26.2
11Wear a one-piece that makes it easy to try on other clothes23.6
12Don’t go on the first day of the sale22.0
13Decide beforehand how you are going to pay20.7
14Sign up ahead of time for the email newsletter from the key shops14.2
15If you’re in two minds about something, just buy11.3
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