2012 was disordered, 2013 may well be too

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Macromill Research recently conducted a ranking survey into 2012 trends.

Demographics

Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.

I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group’s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.

Here’s a video of Ms Pamyu, which is also rather disordered…


Research results

Q1: How would you sum up the state of the world in 2012 in a single kanji character? (Sample size=1,000)

RankKanjiMeaningVotes
1Disorder122
2Astray, lost64
3Unusual, change38
4Bonds33
5=Endure, put up with19
5=Suffer19
7Mixed, confused17
8Falsehood16
9=Motion14
9=Angry14
9=New14
12=Negative, non-13
12=Darkness13
12=Get rid of, usually followed by “nuclear power”13
15=Restore11
15=Endure11
15=Clamour11
18=Perplexed10
18=Politics10
18=Stagnation10

Q2: Who do you think were the hit people, groups or teams of 2012? Select up to five. (Sample size=1,000, multiple answer)

Rank Votes
1Kyary Pamyu Pamyu394
2Sugi chan, comedian378
3Momoiro Clover Z, musical group301
4Nadeshiko Japan, female national football team253
5Rola, airhead207
6Rui Kurihara, fashion model193
7Yu Darvish, baseball player166
8Golden Bomber, visual kei group164
9Ayame Goriki, actress157
10Shinji Kagawa, Manchester United footballer139
11AKB48131
12Emi Takei, actress110
13Kei Nishikori, tennis player92
14Tori Matsuzaka, actor91
15=Male national football team82
15=Matsuko Deluxe, crossdresser82
17COWCOW, comedy duo80
18Ichiro Suzuki, baseball player66
19=Homare Sawa, Nadeshiko Japan captain41
19=Kazuyoshi Miura, King Kazu, footballer41

Q3: What do you think were the hit products or services in 2012? Select up to five. (Sample size=1,000, multiple answer)

Rank Votes
1Tokyo Sky Tree472
2iPhone5467
3Shio koji, mouldy rice and salt331
4Solar eclipse302
5Maruchan seimen, premium instant noodles201
6LINE, smartphone chat app164
7Kumamon, bear mascot of Kumamoto Prefecture137
8Mushroom Garden, smartphone mushroom growing127
9Opening of restored JR Tokyo station front113
10LCC on domestic routes104
11Windows 877
1250 degrees rinsing, to freshen up vegetables and meat before cooking74
13iPad mini71
14New Tokyo to Nagoya motorway69
15Toyoto Aqua, Japanese name for the Prius c65
16Robot cleaner HOM-BOT 2.062
17Kirin Mets Cola, real diet coke53
18Long breath diet50
19Curvy dance44
20Garigari kun Rich, ice lollies44

Q4: How would you sum up how you think 2013 will turn out in a single kanji character? (Sample size=1,000)

RankKanjiMeaningVotes
1Disorder58
2Unusual, change47
3New38
4Mixed, confused33
5Progress30
6Reformation28
7Bright23
8=Hope20
8=Happiness20
8=Restore20
11=Motion19
11=Music, ease19
11=Astray, lost19
14Aspire18
15Rise up17
16Endure, put up with16
17Darkness15
18Harmony, peace13
19Dance12
20Violent11
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