How has your digital TV viewing time changed? graph of japanese reported on the 6th regular survey into terrestrial digital television conducted by goo Research. However, the regularity of this survey is diminishing somewhat now that it is pretty much ubiquitous.


Between the 5th and 9th of November 2012 1,086 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.0% in their forties, and 28.1% aged fifty or older.

One possible reason for the increase in television watching might be more to do with the depressed economy and people spending more time at home, thus it’s not that digital makes programmes any better, it’s that people cannot afford to do much else.

The survey ends by noting that it would be nice if the focus of the survey could move to consumption of contents; broadcast versus recorded versus on demand versus YouTube, for example.

Research results

First, people were asked what kinds of terrestrial digital television receivers they had. The most popular option was 84.4% with a terrestrial digital television, then 21.8% with a terrestrial digital recorder, 18.5% used cable television, 15.3% had One Seg (mobile phone, etc) decoders, and so on. Overall, 97.4% had some form of terrestrial digital television device.

Q: How has your time spent watching television changed since getting terrestrial digital? (Sample size=1,086)

Very much increased 6.7%
Somewhat increased 19.4%
Not changed, don’t know 60.5%
Somewhat decreased 7.9%
Very much decreased 2.9%
Cannot watch digital TV 2.6%

1 Comment

Steven · November 28, 2012 at 16:12

This seems silly to me. The information offered is worthless.

I think it would be worthwhile for the data to be split up in various ways. For example, they could have split the data by age group. In particular, I feel that since 30% of the participants were 50 or older, maybe retirement has something to do with the results. Furthermore, why not make a separate group for the average retirement age and above instead of “50 or older”?

I think “when” and “where” would have also been good questions to ask. I mean, maybe people watch more TV because it’s more easily accessible during their commutes. Maybe housewives are able to watch more TV because newer TVs are less obstructive allowing them to watch TV in rooms where it would have previously been an impossibility. Maybe the proliferation of smartphones in the hands of teens has allowed for more viewing time with that group.

Of course those are all wild guesses– which is all this survey leaves us with! I hope the people funding this survey have all of that information and are putting it to good use.

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