Social gift services mostly unused and unknown in Japan


Have you ever used a social gift service? graph of japanese statisticsThis survey from goo Research, reported on by, looked at social gift services, a term that is new to me but appears to be related to sending an SNS, social game, etc contact a present through an in-SNS or in-game service, be it either a virtual or a physical item, with the service protecting privacy at both ends in the case of a physical item being delivered.


Between the 31st of October and the 2nd of November 2012 1,104 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.4% of the sample were male, 16.2% in their teens, 17.6% in their twenties, 21.3% in their thirties, 16.3% in their forties, 16.3% in their fifties, and 12.3% aged sixty or older.

Here is a short article on Facebook’s entry into the market.

A few years ago mixi started a free New Years greeting card service, so I suppose gifts are an obvious extension to this. I can’t say I’d ever have much of a desire to use it, though!

Research results

Q1: Do you know what a social gift service is? (Sample size=1,104)

Yes (to SQ1)24.6%

Q1SQ1: Have you ever used a social gift service? (Sample size=272)

Yes (to SQ2)20.6%

Combining the two we get this:

Q1+Q1SQ1: Have you ever used a social gift service? (Sample size=1,104)

Don’t know what it is75.4%

Q1SQ2: Why have you used social gift services? (Sample size=56, multiple answer)

Can easily select gifts39
Cheap, free to use20
Think it’s a novel way of giving presents13
Can use through the SNS I use9
Private information (receiver’s address, etc) is not needed9
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