The slang word “burriko” doesn’t easily translate – “dumb blonde” would be an insult to dumb blondes, as this list of the stereotypical characteristics of a burikko demostrates.
From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Some of the list below is difficult to translate into English as it depends on Japanese speech patterns, but I hope you get the picture!
On the television, the ultimate burikko is the rather irritating (and appropriately blonde) Rola. Here she is doing her usual schtick:
Q: What are the stereotypical characteristics of a burikko? (Sample size=1,016)
Rank Score 1 She says “eee, buuuuut” while twisting and turning her body 100 2 She refers to herself by her first name 86.2 3 She puffs her cheeks when annoyed 83.4 4 She does a duck face while listening to other people 77.8 5 When talking to guys she tilts her head to one side 70.7 6 She sticks out her tongue when she makes a mistake 63.0 7 She sticks out her tongue when she says “Sorry!” 62.1 8 She adds “da mon” to the end of sentences 57.4 9 When calling to guys, she pulls on the hems of her clothes 51.8 10 When talking with guys, she puts both hands together in front of her mouth 48.7 11 When she is confused, she places her index finger below her bottom lip 47.8 12 While saying “I’m pulling a funny face” she pulls a cute one 43.3 13 When in high spirits she always screams “Waaai!” (“Yay!”) 42.6 14 She walks pigeon-toed 37.5 15 Her scream is “Gyah!” 36.5 16 When annoyed she always says “Mo!” 33.0 17 When asking people for things, she puts her palms together in front of her chest as if praying 31.1 18 She blinks when surprised 28.6 19 Her emails overflow with smilies 25.5 20 When thinking, she purses her lips 24.8 21 She hides her hands in her sleeves 19.2 22 When laughing, she hides her mouth with her hands and sniggers “fufu” 19.0 23 When chewing food, she slightly moves her head from side to side 18.0 24 She used a heart mark as punctuation on Facebook 16.6 25 She says “Atashi” instead of “Watashi” (“I”) 15.2