Characteristics of a sickly cute “burikko”


The slang word “burriko” doesn’t easily translate – “dumb blonde” would be an insult to dumb blondes, as this list of the stereotypical characteristics of a burikko demostrates.


From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Some of the list below is difficult to translate into English as it depends on Japanese speech patterns, but I hope you get the picture!

On the television, the ultimate burikko is the rather irritating (and appropriately blonde) Rola. Here she is doing her usual schtick:

Ranking result

Q: What are the stereotypical characteristics of a burikko? (Sample size=1,016)

Rank Score
1She says “eee, buuuuut” while twisting and turning her body100
2She refers to herself by her first name86.2
3She puffs her cheeks when annoyed83.4
4She does a duck face while listening to other people77.8
5When talking to guys she tilts her head to one side70.7
6She sticks out her tongue when she makes a mistake63.0
7She sticks out her tongue when she says “Sorry!”62.1
8She adds “da mon” to the end of sentences57.4
9When calling to guys, she pulls on the hems of her clothes51.8
10When talking with guys, she puts both hands together in front of her mouth48.7
11When she is confused, she places her index finger below her bottom lip47.8
12While saying “I’m pulling a funny face” she pulls a cute one43.3
13When in high spirits she always screams “Waaai!” (“Yay!”)42.6
14She walks pigeon-toed37.5
15Her scream is “Gyah!”36.5
16When annoyed she always says “Mo!”33.0
17When asking people for things, she puts her palms together in front of her chest as if praying31.1
18She blinks when surprised28.6
19Her emails overflow with smilies25.5
20When thinking, she purses her lips24.8
21She hides her hands in her sleeves19.2
22When laughing, she hides her mouth with her hands and sniggers “fufu”19.0
23When chewing food, she slightly moves her head from side to side18.0
24She used a heart mark as punctuation on Facebook16.6
25She says “Atashi” instead of “Watashi” (“I”)15.2
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  1. Lya said,
    September 4, 2012 @ 16:36

    Does anyone knows where Rola comes from ? Thanks~

  2. coreil10 said,
    September 18, 2012 @ 13:07

    She’s Japanese, but is mixed. She has Russian and Bangladeshi in her heritage as well as Japanese.
    God damn, there are way too many girls like her in Japan. And unfortunately, being like this is seen as being ultimately cute. So now many girls are striving to be as dumb as possible. Seriously, I meet girls who I doubt even have the brain function to know how to open a door. Such as shame that they are more highly prized than the true, cleaver and witty Japanese girls I know >.>

  3. orbiter said,
    September 30, 2012 @ 17:54

    Gasp, how can anyone even watch her for 30 seconds? Mega-cringe.

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