One in four has smartphones, one in three of them are iPhones


Smartphone operating system share. graph of japanese recently reported a survey by the US company comScore into the domestic mobile marketplace.


Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.

Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.

If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan.

Research results

S1: Mobile device share by manufacturer.


S2: Smartphone operating system share.

Google Android64.1%
Apple iOS32.3%
Microsoft Windows Mobile3.2%
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