One in four has smartphones, one in three of them are iPhones

japan.internet.com recently reported a survey by the US company comScore into the domestic mobile marketplace.

Demographics

Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.

Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.

If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan.

Research results

S1: Mobile device share by manufacturer.

Sharp	22.6%
Panasonic	13.6%
Fujitsu	11.8%
NEC	8.9%
Sony	7.9%
Other	35.2%

S2: Smartphone operating system share.

Google Android	64.1%
Apple iOS	32.3%
Microsoft Windows Mobile	3.2%
Other	0.4%