Many social gamers are spenders, most regret their spending


Do you regret using money in social games? graph of japanese statisticsAccording to a recent survey from Just Systems and reported on by into social gaming, almost half the players had spent money on it, and 60% of them regretted their purchases!


Between the 10th and 13th of August 2012 1,000 members of the Just Systems-affiliated FastAsk monitor group who played social games completed a private internet-based questionnaire. No further demographics were given.

My wife spends what is, I suppose, technically real money on social games. She is a member of a number of online survey sites, and rather than cashing out, she transfers saved points to social games, in particular Oshare Dorobo, (perhaps “The Elegant Thief”) a Dress-Up Barbie-type game where in order to complete some quests you need (or so she claims) to buy particular hairdos which are only available from a random vending machine that costs 300 yen per spin. It’s probably about 1,500 yen’s worth of points per month she gets through, and I wish she’d never told me about the month she won 5,000 yen’s worth of tokens…

Research results

Q1: Have you ever spent money on in-game items, etc for social games? (Sample size=1,000)

Yes (to SQs)48.5%

Q1SQ1: Do you regret, have you reflected on using money in social games? (Sample size=485)

Regret, reflected on26.4%
Perhaps regret, reflected on34.2%
Perhaps don’t regret, reflect on20.8%
Don’t regret, reflect on18.6%

Q1SQ2: On average, about how much money do you use per month in social games? (Sample size=485)

Up to 1,000 yen55.3%
Up to 2,500 yen22.1%
Up to 5,000 yen12.4%
Up to 7,500 yen1.9%
Up to 10,000 yen4.1%
Up to 20,000 yen1.2%
Up to 30,000 yen0.8%
More than 30,000 yen2.3%

Q1SQ3: What is the most money you’ve used in a month in social games? (Sample size=485)

Up to 1,000 yen33.8%
Up to 2,500 yen19.0%
Up to 5,000 yen20.6%
Up to 7,500 yen4.5%
Up to 10,000 yen9.7%
Up to 20,000 yen5.8%
Up to 30,000 yen1.6%
More than 30,000 yen4.9%

Q2: Do you regret, have you reflected on the time you’ve spent playing social games? (Sample size=1,000)

Regret, reflected on12.8%
Perhaps regret, reflected on28.4%
Perhaps don’t regret, reflect on26.8%
Don’t regret, reflect on32.0%

Of the 412 people who have reflected on their wasted time, 55.6% want to reduce their play time, and 16.3% want to stop completely.

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