Few Japanese thinking about Ultrabooks


What kind of computer are you primarily thinking of buying? graph of japanese statisticsgoo Research recently conducted a survey on, for a change, not mobile phone upgrades, but computer upgrades.


Between the 15th and 18th of May 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I am thinking of buying a new desktop – my primary computer is my wee netbook, but our desktop is getting filled up with photos and also running short of memory due to the newer browsers being a bit more hungry. If I were to get a new portable, I’d be in the market for something netbook-sized, but that niche seems to have been squeezed out of the game by a combination of tablets, ultra-portables and over-speccing pricing themselves out of their niche.

Ultrabooks are getting heavy advertising in Japan – the “tra” of “ultra” sounds like “tiger” in Japanese, but don’t ask me why they are dancing in front of a Planet Moon of the Apes backdrop…

Research results

First of all, from the sample 380 people were thinking about buying a new computer. They were asked the following.

Q1: What kind of computer do you mainly use? (Sample size=380)

Notebook computer61.3%
Desktop computer34.2%
MacBook Air, Ultrabook, other slim notebook1.1%
Other (netbook, etc)3.4%

Q2: What kind of computer are you primarily thinking of buying? (Sample size=380)

Notebook computer58.2%
Desktop computer31.3%
MacBook Air, Ultrabook, other slim notebook7.4%
Other (netbook, etc)3.1%

Q3: After upgrading, what will you do with your old computer? (Sample size=380)

Use along with new PC28.4%
Not use it, but keep it for now20.5%
Throw it away17.4%
Send it for recycling13.7%
Sell it to a secondhand computer shop11.6%
Put it up for auction3.4%
Give it to a friend2.9%
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1 Comment »

  1. Janne said,
    June 14, 2012 @ 12:58

    You might want to look at the Panasonic Let’s Note notebooks. The R model is small enough to rival a netbook in my experience.

    With that said, I abandoned the Let’s Note series now, after almost ten years of using nothing else. The portability is great, but you pay for it in performance and price. My “bring anywhere” device is my phone and 7″ tablet combination nowadays, so I’ve opted for a larger, full-featured Lenovo laptop instead. As it spends most of its time on a desk nowadays, not on my lap, that’s a more sensible choice.

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