What Japanese do after they get a new boyfriend or girlfriend

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goo Ranking’s slightly sideways looks at love this week focuses on what people end up doing after they get a new boyfriend or girlfriend, for both women and men.

Demographics

Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I remember one of the dates I went on we did get a computer-generated love compatibility horoscope done, but it was completely unable to cope with foreign names. I cannot remember what we did, or even what the outcome of it was, but I do remember thinking that paying 1,000 yen for it was a rip-off!

Talking of love compatibility horoscopes, here’s one I prepared earlier:


Ranking results

Q: What do you end up doing when you get a new boyfriend? (Sample size=661, female)

Rank Score
1Read his emails over and over100
2Get a love compatibility horoscope done82.0
3Keep my mobile phone close to me every minute of the day78.1
4Make plans to manufacture opportunities to talk with him64.6
5Go and buy new clothes62.6
6Recall today’s conversations just before bedtime58.2
7When I have time to relax, let my imagination run wild and grin madly46.8
8Listen to love songs and end up in a romantic mood45.4
9Research his hobbies41.6
10Check with people around that he doesn’t already have a girlfriend37.0
11Consult on matters of love with friends34.9
12Buy the books, music he likes32.4
13Try out his surname to imagine my name after marriage30.4
14Start up the same hobbies as him26.3
15Change my hairstyle, get a haircut21.9
16Begin to like a celebrity he looks like20.8
17Loiter about around him19.4
18Check his Twitter feed18.3
19Start sighing frequently13.5
20View some internet love advice web sites8.9

Q: What do you end up doing when you get a new girlfriend? (Sample size=431, male)

Rank Score
1Read her emails over and over100
2Make plans to manufacture opportunities to talk with her83.6
3Keep my mobile phone close to me every minute of the day61.2
4Research her hobbies49.5
5Get a love compatibility horoscope done47.2
6When I have time to relax, let my imagination run wild and grin madly43.0
7Recall today’s conversations just before bedtime42.5
8Go and buy new clothes35.5
9Buy the books, music she likes27.6
10=Listen to love songs and end up in a romantic mood26.2
10=Check with people around that she doesn’t already have a boyfriend26.2
10=Start up the same hobbies as her26.2
13Begin to like a celebrity she looks like19.6
14Start sighing frequently15.4
15Check her Twitter feed14.0
16Consult on matters of love with friends11.7
17Try out her first name with my surname to imagine her name after marriage11.2
18=Change my hairstyle, get a haircut10.7
18=Be unable to relax when alone, but instead wander around my room10.7
18=Loiter about around her10.7
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1 Comment

  1. Steven said,
    June 11, 2012 @ 13:11

    I completely loathe any kind of horoscope/fortune telling– among them, the Japanese “love compatibility” test has got to be one of the worst. It’s a real shame to see it so high on these lists.

    It’s funny- the ideas of changing your phone-mail address when you end a relationship and the idea of getting a “love compatibility” test when you begin one helps to show how the Japanese have created a culture that likes to take your money after any and nearly every life event. (and it certainly doesn’t appear to be a modern aspect of the culture).

    They ought to tax “uranais” and put the extra money into educating their people how to not waste their time and money on those kinds of things. Or maybe that kind of thinking runs contrary to the exorbitant fees for things like “yakudoshi” protection-ceremonies.