goo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.
Demographics
Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.
I’ve heard a lot about One Piece being an excellent manga, and this survey again seems to back it up. One day I’ll have to try…
Research results
Q7: What genres of manga do you like? (Sample size=1,517, manga likers, multiple answer)
|
Male N=611 |
Female N=906 |
Gag, comedy |
30.3% |
33.7% |
Love story |
11.1% |
40.2% |
Fantasy |
26.8% |
21.9% |
Sports |
35.7% |
15.6% |
Girls’ manga |
2.6% |
34.0% |
Battle, fighting |
30.6% |
14.3% |
Human drama |
17.3% |
19.8% |
School, college |
12.6% |
18.4% |
Suspense, mystery |
11.3% |
16.2% |
Science Fiction |
20.3% |
8.4% |
History |
11.1% |
8.6% |
Adult-oriented |
7.2% |
2.4% |
Boys Love |
0.5% |
6.4% |
Business |
6.7% |
1.7% |
Horror |
2.3% |
4.4% |
Other |
2.6% |
1.0% |
None in particular |
5.4% |
3.4% |
Q8: What are your favourite manga? (Sample size=1,517, people with favourite manga, up to 5 answers)
Rank |
All N=1,390 |
Votes |
Male N=542 |
Votes |
Female N=848 |
Votes |
1 |
One Piece |
352 |
One Piece |
139 |
One Piece |
213 |
2 |
Slam Dunk |
136 |
Dragon Ball |
74 |
Slam Dunk |
81 |
3 |
Dragon Ball |
116 |
Slam Dunk |
55 |
Kimi ni Todoke |
62 |
4 |
Naruto |
100 |
Naruto |
53 |
Nana |
58 |
5 |
Hunter x Hunter |
80 |
Hunter x Hunter |
35 |
Detective Conan |
56 |
6 |
Detective Conan |
79 |
Kochi-kame |
33 |
Naruto |
47 |
7 |
Kimi ni Todoke |
68 |
Hajime no Ippo |
29 |
Gin Tama |
47 |
8 |
Gin Tama |
64 |
Bleach |
26 |
Hunter x Hunter |
45 |
9 |
Nana |
60 |
Detective Conan |
23 |
Hana yori Dango |
44 |
10 |
Full Metal Alchemist |
54 |
Full Metal Alchemist |
21 |
Dragon Ball |
42 |
11 |
Bleach |
47 |
Berserk |
20 |
Bokura ga Ita |
35 |
12 |
Hana yori Dango |
44 |
Hokuto no Ken |
20 |
Full Metal Alchemist |
33 |
13 |
Kochi-kame |
38 |
Doraemon |
20 |
Nodame Cantabile |
32 |
14= |
Bokura ga Ita |
35 |
JoJo no Kimyo na Boken |
20 |
Tennis no Oji-sama |
24 |
14= |
Nodame Cantabile |
35 |
Gantz |
18 |
Glass no Kamen |
23 |
16= |
Touch |
33 |
Gin Tama |
17 |
Uchu Kyodai |
23 |
16= |
Doraemon |
33 |
Kinnikuman |
17 |
Tenshi Nankajanai |
22 |
18= |
Uchu Kyodai |
32 |
K-on! |
15 |
Natsume Yujin Cho |
21 |
18= |
JoJo no Kimyo na Boken |
32 |
Ruroni Kenshin |
15 |
Bleach |
21 |
18= |
Hajime no Ippo |
32 |
Shima Kosaku Series |
14 |
Touch |
21 |
Q8A: Who are your favourite manga characters? (Sample size=465, males with favourite characters, up to 5 answers)
Rank |
Male N=465 |
Votes |
1 |
Monkey D. Luffy (One Piece) |
58 |
2 |
Son Goku (Dragon Ball) |
55 |
3 |
Roronoa Zoro (One Piece) |
40 |
4 |
Sakuragi Hanamichi (Slam Dunk) |
26 |
5 |
Tony Tony Chopper (One Piece) |
24 |
6 |
Usumaki Naruto (Naruto) |
21 |
7 |
Ryotsu Kankichi (Kochi-kame) |
19 |
8 |
Doraemon (Doraemon) |
18 |
9 |
Kenshiro (Hokuto no Ken) |
16 |
10 |
Sanji (One Piece) |
12 |
11 |
Edogawa Conan (Detective Conan) |
11 |
12= |
Killua Zoldyck (Hunter x Hunter) |
10 |
12= |
Edward Elric (Full Metal Alchemist) |
10 |
Q8B: Who are your favourite manga characters? (Sample size=710, females with favourite characters, up to 5 answers)
Rank |
Female N=710 |
Votes |
1 |
Monkey D. Luffy (One Piece) |
82 |
2 |
Roronoa Zoro (One Piece) |
53 |
3 |
Tony Tony Chopper (One Piece) |
43 |
4 |
Sakuragi Hanamichi (Slam Dunk) |
35 |
5 |
Sakata Gintoki (Gin Tama) |
33 |
6 |
Sanji (One Piece) |
29 |
7 |
Edogawa Conan (Detective Conan) |
28 |
8 |
Doraemon (Doraemon) |
21 |
9 |
Son Goku (Dragon Ball) |
20 |
10= |
Kazehaya Shota (Kimi ni Todoke) |
19 |
10= |
Mitsui Hisashi (Slam Dunk) |
19 |
12 |
Noda Megumi (Nodame Cantabile) |
18 |
13 |
Killua Zoldyck (Hunter x Hunter) |
16 |
13= |
Usumaki Naruto (Naruto) |
16 |
15 |
Komatsu Nana (Nana) |
15 |
Q9: What manga has left a particular impression on you? (Sample size=401, those giving valid answer)
Rank |
Title |
1 |
One Piece |
2 |
Slam Dunk |
3 |
Naruto |
4 |
Hokuto no Ken |
5 |
Gin Tama |
Q10: What well-known dialogue left an impression on you? (Sample size=521, those giving valid answer)
Rank |
Dialog |
Title |
Character |
1 |
If you give up, the game is already over. |
Slam Dunk |
Coach Anzai |
2 |
You are already dead. |
Hokuto no Ken |
Kenshiro |
3 |
I’ll be the pirate king! |
One Piece |
Monkey D. Luffy |
4 |
I want to play basketball. |
Slam Dunk |
Mitsui Hisashi |
5 |
One truth prevails! |
Detective Conan |
Edogawa Conan |
Q11: Do you read electronic manga? (Sample size=1,939)
|
Yes, paid |
Yes, free |
Have tried |
No |
All |
5.6% |
11.9% |
32.2% |
50.3% |
Male 15-19 N=131 |
5.3% |
18.3% |
37.4% |
38.9% |
Male 20-24 N=118 |
2.5% |
16.9% |
28.0% |
52.5% |
Male 25-29 N=90 |
8.9% |
11.1% |
33.3% |
46.7% |
Male 30-34 N=110 |
4.5% |
12.7% |
35.5% |
47.3% |
Male 35-39 N=132 |
4.5% |
15.9% |
24.2% |
55.3% |
Male 40-44 N=177 |
4.0% |
10.2% |
31.1% |
54.8% |
Female 15-19 N=194 |
2.6% |
12.4% |
43.3% |
41.8% |
Female 20-24 N=201 |
8.0% |
16.4% |
35.8% |
39.8% |
Female 25-29 N=231 |
7.4% |
11.7% |
38.5% |
42.4% |
Female 30-34 N=215 |
6.0% |
9.3% |
28.8% |
55.8% |
Female 35-39 N=188 |
5.3% |
7.4% |
24.5% |
62.8% |
Female 40-44 N=152 |
7.9% |
3.9% |
21.7% |
66.4% |
Q11SQ: Would you like to read paid-for electronic manga in the future? (Sample size=1,830, non-readers from Q11)
|
Yes |
No |
All |
13.7% |
86.3% |
Male 15-19 N=131 |
12.9% |
87.1% |
Male 20-24 N=118 |
7.0% |
93.0% |
Male 25-29 N=90 |
22.0% |
78.0% |
Male 30-34 N=110 |
24.8% |
75.2% |
Male 35-39 N=132 |
16.7% |
83.3% |
Male 40-44 N=177 |
18.2% |
81.8% |
Female 15-19 N=194 |
6.9% |
93.1% |
Female 20-24 N=201 |
10.3% |
89.7% |
Female 25-29 N=231 |
15.9% |
84.1% |
Female 30-34 N=215 |
15.3% |
84.7% |
Female 35-39 N=188 |
11.2% |
88.8% |
Female 40-44 N=152 |
9.3% |
90.7% |
Q12: If you could get electronic versions of manga magazines regularly delivered to you, would you want use such a service? (Sample size=1,939)
|
Definitely (to SQ) |
Depends (to SQ) |
No |
All |
6.0% |
15.7% |
78.3% |
Regular manga magazine readers N=603 |
12.1% |
23.1% |
64.8% |
Manga purchasers N=1,517 |
7.3% |
18.1% |
74.6% |
Readers of paid electronic manga N=109 |
20.2% |
28.4% |
51.4% |
Not current manga magazine readers N=1,336 |
3.3% |
12.4% |
84.4% |
Q12SQ: Why might you want use such a service? (Sample size=421, multiple answer)
Can easily read manga whereever and whenever I want |
51.3% |
It’s a problem to dispose of manga magazines after I finish reading them |
40.1% |
It’s a bother to carry manga magazines with me |
26.8% |
I want to use it on a smartphone, tablet, etc |
17.3% |
I think printed magazines are a waste of resources |
15.7% |
I can read just the strips I want to read |
11.9% |
It can be delivered simultaneously all over the country on the publication day |
6.7% |
Other |
3.8% |
18 Comments
Anime Reviews · June 7, 2012 at 15:26
Very interesting survey. But I found something strange: only 14/3% of the girls prefer to read battle manga, and yet the highest ranking series, highest ranking phrase and highest ranking character among girls are all One Piece (a battle manga).
I don’t get the “It’s a problem to dispose of manga magazines after I finish reading them” either. I mean, just tie it up and put it in the newspaper garbage spot. What’s so hard about that?
... · June 8, 2012 at 20:55
Well, One Piece really isn’t just a battle manga by a long shot, there’s lots of different aspects to it.
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