Manga habits of the Japanese: part 2 of 2

Advertisement

Do you read electronic manga? graph of japanese statisticsgoo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.

Demographics

Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.

I’ve heard a lot about One Piece being an excellent manga, and this survey again seems to back it up. One day I’ll have to try…

Research results

Q7: What genres of manga do you like? (Sample size=1,517, manga likers, multiple answer)

 Male
N=611
Female
N=906
Gag, comedy30.3%33.7%
Love story11.1%40.2%
Fantasy26.8%21.9%
Sports35.7%15.6%
Girls’ manga2.6%34.0%
Battle, fighting30.6%14.3%
Human drama17.3%19.8%
School, college12.6%18.4%
Suspense, mystery11.3%16.2%
Science Fiction20.3%8.4%
History11.1%8.6%
Adult-oriented7.2%2.4%
Boys Love0.5%6.4%
Business6.7%1.7%
Horror2.3%4.4%
Other2.6%1.0%
None in particular5.4%3.4%

Q8: What are your favourite manga? (Sample size=1,517, people with favourite manga, up to 5 answers)

RankAll
N=1,390
VotesMale
N=542
VotesFemale
N=848
Votes
1One Piece352One Piece139One Piece213
2Slam Dunk136Dragon Ball74Slam Dunk81
3Dragon Ball116Slam Dunk55Kimi ni Todoke62
4Naruto100Naruto53Nana58
5Hunter x Hunter80Hunter x Hunter35Detective Conan56
6Detective Conan79Kochi-kame33Naruto47
7Kimi ni Todoke68Hajime no Ippo29Gin Tama47
8Gin Tama64Bleach26Hunter x Hunter45
9Nana60Detective Conan23Hana yori Dango44
10Full Metal Alchemist54Full Metal Alchemist21Dragon Ball42
11Bleach47Berserk20Bokura ga Ita35
12Hana yori Dango44Hokuto no Ken20Full Metal Alchemist33
13Kochi-kame38Doraemon20Nodame Cantabile32
14=Bokura ga Ita35JoJo no Kimyo na Boken20Tennis no Oji-sama24
14=Nodame Cantabile35Gantz18Glass no Kamen23
16=Touch33Gin Tama17Uchu Kyodai23
16=Doraemon33Kinnikuman17Tenshi Nankajanai22
18=Uchu Kyodai32K-on!15Natsume Yujin Cho21
18=JoJo no Kimyo na Boken32Ruroni Kenshin15Bleach21
18=Hajime no Ippo32Shima Kosaku Series14Touch21

Q8A: Who are your favourite manga characters? (Sample size=465, males with favourite characters, up to 5 answers)

RankMale
N=465
Votes
1Monkey D. Luffy (One Piece)58
2Son Goku (Dragon Ball)55
3Roronoa Zoro (One Piece)40
4Sakuragi Hanamichi (Slam Dunk)26
5Tony Tony Chopper (One Piece)24
6Usumaki Naruto (Naruto)21
7Ryotsu Kankichi (Kochi-kame)19
8Doraemon (Doraemon)18
9Kenshiro (Hokuto no Ken)16
10Sanji (One Piece)12
11Edogawa Conan (Detective Conan)11
12=Killua Zoldyck (Hunter x Hunter)10
12=Edward Elric (Full Metal Alchemist)10

Q8B: Who are your favourite manga characters? (Sample size=710, females with favourite characters, up to 5 answers)

RankFemale
N=710
Votes
1Monkey D. Luffy (One Piece)82
2Roronoa Zoro (One Piece)53
3Tony Tony Chopper (One Piece)43
4Sakuragi Hanamichi (Slam Dunk)35
5Sakata Gintoki (Gin Tama)33
6Sanji (One Piece)29
7Edogawa Conan (Detective Conan)28
8Doraemon (Doraemon)21
9Son Goku (Dragon Ball)20
10=Kazehaya Shota (Kimi ni Todoke)19
10=Mitsui Hisashi (Slam Dunk)19
12Noda Megumi (Nodame Cantabile)18
13Killua Zoldyck (Hunter x Hunter)16
13=Usumaki Naruto (Naruto)16
15Komatsu Nana (Nana)15

Q9: What manga has left a particular impression on you? (Sample size=401, those giving valid answer)

RankTitle
1One Piece
2Slam Dunk
3Naruto
4Hokuto no Ken
5Gin Tama

Q10: What well-known dialogue left an impression on you? (Sample size=521, those giving valid answer)

RankDialogTitleCharacter
1If you give up, the game is already over.Slam DunkCoach Anzai
2You are already dead.Hokuto no KenKenshiro
3I’ll be the pirate king!One PieceMonkey D. Luffy
4I want to play basketball.Slam DunkMitsui Hisashi
5One truth prevails!Detective ConanEdogawa Conan

Q11: Do you read electronic manga? (Sample size=1,939)

 Yes, paidYes, freeHave triedNo
All5.6%11.9%32.2%50.3%
Male 15-19
N=131
5.3%18.3%37.4%38.9%
Male 20-24
N=118
2.5%16.9%28.0%52.5%
Male 25-29
N=90
8.9%11.1%33.3%46.7%
Male 30-34
N=110
4.5%12.7%35.5%47.3%
Male 35-39
N=132
4.5%15.9%24.2%55.3%
Male 40-44
N=177
4.0%10.2%31.1%54.8%
Female 15-19
N=194
2.6%12.4%43.3%41.8%
Female 20-24
N=201
8.0%16.4%35.8%39.8%
Female 25-29
N=231
7.4%11.7%38.5%42.4%
Female 30-34
N=215
6.0%9.3%28.8%55.8%
Female 35-39
N=188
5.3%7.4%24.5%62.8%
Female 40-44
N=152
7.9%3.9%21.7%66.4%

Q11SQ: Would you like to read paid-for electronic manga in the future? (Sample size=1,830, non-readers from Q11)

 YesNo
All13.7%86.3%
Male 15-19
N=131
12.9%87.1%
Male 20-24
N=118
7.0%93.0%
Male 25-29
N=90
22.0%78.0%
Male 30-34
N=110
24.8%75.2%
Male 35-39
N=132
16.7%83.3%
Male 40-44
N=177
18.2%81.8%
Female 15-19
N=194
6.9%93.1%
Female 20-24
N=201
10.3%89.7%
Female 25-29
N=231
15.9%84.1%
Female 30-34
N=215
15.3%84.7%
Female 35-39
N=188
11.2%88.8%
Female 40-44
N=152
9.3%90.7%

Q12: If you could get electronic versions of manga magazines regularly delivered to you, would you want use such a service? (Sample size=1,939)

 Definitely (to SQ)Depends (to SQ)No
All6.0%15.7%78.3%
Regular manga magazine readers
N=603
12.1%23.1%64.8%
Manga purchasers
N=1,517
7.3%18.1%74.6%
Readers of paid electronic manga
N=109
20.2%28.4%51.4%
Not current manga magazine readers
N=1,336
3.3%12.4%84.4%

Q12SQ: Why might you want use such a service? (Sample size=421, multiple answer)

Can easily read manga whereever and whenever I want51.3%
It’s a problem to dispose of manga magazines after I finish reading them40.1%
It’s a bother to carry manga magazines with me26.8%
I want to use it on a smartphone, tablet, etc17.3%
I think printed magazines are a waste of resources15.7%
I can read just the strips I want to read11.9%
It can be delivered simultaneously all over the country on the publication day6.7%
Other3.8%
Read more on: ,

2 comments »

  1. June 7, 2012 @ 15:26

    Very interesting survey. But I found something strange: only 14/3% of the girls prefer to read battle manga, and yet the highest ranking series, highest ranking phrase and highest ranking character among girls are all One Piece (a battle manga).

    I don’t get the “It’s a problem to dispose of manga magazines after I finish reading them” either. I mean, just tie it up and put it in the newspaper garbage spot. What’s so hard about that?

  2. ... said,
    June 8, 2012 @ 20:55

    Well, One Piece really isn’t just a battle manga by a long shot, there’s lots of different aspects to it.

Leave a Comment

 

13 Trackbacks \ Pings »

  1. June 22, 2012 @ 02:22

    […] Esse que vos escreve fica muito satisfeito por acompanhar assiduamente a obra de Eiichiro Oda desde 2005. Façam um favor as suas vidas de otakus e leiam One Piece, por gentileza. Para mais informações dessa pesquisa, vejam aqui e aqui. […]

  2. November 30, 2012 @ 03:49

    […] An English version was released in North America in 2002.Its popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  3. November 30, 2012 @ 10:26

    […] An English version was released in North America in 2002.Its popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  4. November 30, 2012 @ 15:40

    […] An English version was released in North America in 2002.Its popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  5. November 30, 2012 @ 16:20

    […] popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  6. November 30, 2012 @ 16:22

    […] popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  7. April 26, 2013 @ 17:49

    […] popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  8. May 8, 2013 @ 04:03

    […] popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  9. May 8, 2013 @ 06:05

    […] popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  10. May 8, 2013 @ 08:25

    […] popularity endures: According to a 2012 survey by research group goo, it is still the second most popular Japanese Manga, and is responsible for the single most […]

  11. October 18, 2013 @ 10:14

    […] did you know that Slam Dunk, a comic book about basketball, was the 2nd most popular manga in Japan in 2012? It beats out Dragon Ball, Naruto, and Full Metal Alchemist in popularity. This is […]

  12. November 29, 2014 @ 15:23

    […] to a 2012 survey by research company Goo, Slam Dunk ranked second on a huge list of favorite manga out of the […]

  13. November 30, 2016 @ 21:14

    […] classifica non cambia; primo One Piece, secondo Slam Dunk, Dragon Ball a rincorrere, ma secondo un sondaggio del 2012 la battuta più famosa dei manga è proprio un insegnamento del serafico coach Anzai, quello che a […]