Majority of mobile users have mobile as main email address


Which is your main device for sending and receiving email? graph of japanese statisticsAccording to a recent survey from goo Research, published by, their fourth regular email usage by mobile phone users, the numbers prefering their smartphones, etc, as their main mail address is ever increasing.


Between the 9th and 11th of April 2012 1,077 members of the goo Research mobile monitor panel completed a mobile phone and smartphone-based private questionnaire. 59.5% of the sample were female, 3.4% in their teens, 25.6% in their twenties, 38.0% in their thirties, 23.1% in their forties, and 9.8% aged fifty or older.

It would be interesting to hear (perhaps the question was asked?) what mobile email addresses people use and how they use them. Do they keep the mobile carrier’s as their main, do they use first party apps to access specific services like GMail, or third party apps to unify multiple mailboxes? What do they do with their home service provider’s mail? Read it through their PC or access it when mobile?

Research results

Q1: Which is your main device for sending and receiving email, a computer or a mobile phone? (Sample size=1,077)

Mobile phone (to SQ)53.1%
Can’t say either way12.6%
Don’t have a computer3.4%

Q1SQ: Why do you use a mobile phone as your main email device? (Sample size=572, multiple answer)

Always to hand93.2%
Easy to use67.7%
The email address of people I often communicate with is recorded on mobile phone only46.9%
More used to writing email on mobile phone11.4%
No good with computers1.7%

The survey notes that the numbers choosing “always to hand” has been steadily increasing, perhaps due to the penetration of smartphones – other surveys have noted about 25% of people carry one now. Conversely, “easy to use” has been dropping, perhaps reflecting that touchscreen data entry is harder than on physical keypads. Furthermore “more used to writing email on mobile phone” has not really changed much, backing up this assumption.

Some of the “other” reasons for choosing a mobile was that they were scared of or worried about PC viruses, and worries about the security of their aging OS.

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