Only one in five Japanese find net ads useful


Do you think these contextual advertisements are useful? graph of japanese statisticsThis is the rather disappointing (from my point of view) results from a recent survey by goo Research, their third regular survey into internet advertising, reported on by


Between the 23rd and 27th of March 2012 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 27.8% aged fifty or older. As a short aside, I never understand why half the goo Research demographics report the over fifties and over sixties separately, while the other half, such as this survey, report them together. The other demographic figures are very similar in every non-mobile-targeted survey, so I think one can safely assume that there about 15% in their fifties and 12% aged sixty or over in today’s sample.

Recently my advertising return has been remarkably low for AdSense – all of number of clicks, revenue per click, and CPM rates have some days been so low that it feels like I must be running some utterly inappropriate advertising. Have any of my readers noticed strange or even no adverts appearing?

Research results

Q1: Have you ever seen contextual advertisements in news articles, blogs, etc? (Sample size=1,078)

Yes (to SQs)41.7%
Don’t know27.4%

Q1SQ1: How often do you notice these contextual advertisements? (Sample size=450)

Quite often43.3%
Almost never6.7%

Q1SQ2: Do you think these contextual advertisements are useful? (Sample size=450)

Very useful4.7%
To some degree useful38.4%
Would rather they weren’t there12.4%
Don’t care about whether they are there or not28.7%
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  1. Name (required) said,
    April 10, 2012 @ 05:41

    I sometimes click on ads in your rss feed, but it NEVER (not even once) worked. I always get the following:

    410 Link No Longer Available

    We’re sorry.
    The advertiser link you clicked on is no longer available.

    What happened?

    This publisher features feed advertising links provided by Google AdSense.
    Occasionally, if an advertisement has been left open in a web page or feed reader for too long, the campaign has ended and the link to the advertiser’s page no longer works. This happened to you just now. We apologize for the inconvenience and salute your unlikely timing!

  2. Laura said,
    April 15, 2012 @ 05:17

    I had no idea you had ads. I made sure my adblocker was off, reloaded the page, and still see no ads.

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