Japan’s best-selling home appliance brands of 2011

I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.

The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.

Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.

Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category.

Here’s a random Sharp microwave in a random person’s house:

Research statistics

Item	First	%age	Second	%age	Third	%age
Refrigerator	Panasonic	19.3%	Sharp	16.5%	Hitachi	14.8%
Microwave oven	Sharp	29.6%	Panasonic	24.5%	Hitachi	24.3%
Rice cooker	Zojirushi	22.1%	Tiger	16.9%	Panasonic	15.4%
Electric kettle	Tefal	46.7%	Tiger	14.5%	Zojirushi	10.3%
Coffee marker	Zojirushi	28.2%	Nestle	18.3%	Tiger	14.3%
Electric hotplate	Zojirushi	27.3%	Yamazen	23.0%	Tiger	17.9%
Juicer	Tescom	35.5%	Panasonic	20.6%	Zojirushi	18.1%
Water purifier	Toray	32.6%	Mitsubishi Rayon	27.7%	Panasonic	24.4%
Food mixer	Tescom	39.3%	Zojirushi	9.5%	Panasonic	9.2%
IH (induction) hob	Panasonic	40.2%	Mitsubishi Electric	26.8%	Toshiba	23.9%
Dishwasher	Panasonic	71.5%	Toshiba	20.6%	Zojirushi	7.9%
Washing machine	Hitachi	23.7%	Toshiba	23.3%	Panasonic	18.9%
Vacuum cleaner	Panasonic	18.9%	Hitachi	16.6%	Toshiba	14.7%
Iron	Toshiba	32.4%	Panasonic	32.3%	Sanyo	13.0%
Men’s electric shaver	Panasonic	42.0%	Gillette, Braun	24.1%	Hitachi	9.9%
Bathroom scales	Tanita	38.7%	Omron	32.3%	Panasonic	14.5%
Electric toothbrush	Panasonic	57.8%	Gillette, Braun	9.4%	Phillips	8.4%
Hair drier	Panasonic	39.0%	Tescom	24.9%	Koizumi	19.6%
Air purifier	Sharp	46.8%	Panasonic	23.5%	Daikin	16.1%
Heated toilet seat	Panasonic	47.9%	Toto	27.0%	Toshiba	14.6%
Ceiling light (including LED)	Panasonic	33.0%	NEC	27.0%	Toshiba	14.6%
Air conditioner	Panasonic	24.0%	Fujitsu General	15.2%	Daikin	14.0%