Japan’s best-selling home appliance brands of 2011

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I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.

The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.

Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.

Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category.

Here’s a random Sharp microwave in a random person’s house:

Sharp Carousel Microwave

Research statistics

Item
First
%age
Second
%age
Third
%age
Refrigerator
Panasonic
19.3%
Sharp
16.5%
Hitachi
14.8%
Microwave oven
Sharp
29.6%
Panasonic
24.5%
Hitachi
24.3%
Rice cooker
Zojirushi
22.1%
Tiger
16.9%
Panasonic
15.4%
Electric kettle
Tefal
46.7%
Tiger
14.5%
Zojirushi
10.3%
Coffee marker
Zojirushi
28.2%
Nestle
18.3%
Tiger
14.3%
Electric hotplate
Zojirushi
27.3%
Yamazen
23.0%
Tiger
17.9%
Juicer
Tescom
35.5%
Panasonic
20.6%
Zojirushi
18.1%
Water purifier
Toray
32.6%
Mitsubishi Rayon
27.7%
Panasonic
24.4%
Food mixer
Tescom
39.3%
Zojirushi
9.5%
Panasonic
9.2%
IH (induction) hob
Panasonic
40.2%
Mitsubishi Electric
26.8%
Toshiba
23.9%
Dishwasher
Panasonic
71.5%
Toshiba
20.6%
Zojirushi
7.9%
Washing machine
Hitachi
23.7%
Toshiba
23.3%
Panasonic
18.9%
Vacuum cleaner
Panasonic
18.9%
Hitachi
16.6%
Toshiba
14.7%
Iron
Toshiba
32.4%
Panasonic
32.3%
Sanyo
13.0%
Men’s electric shaver
Panasonic
42.0%
Gillette, Braun
24.1%
Hitachi
9.9%
Bathroom scales
Tanita
38.7%
Omron
32.3%
Panasonic
14.5%
Electric toothbrush
Panasonic
57.8%
Gillette, Braun
9.4%
Phillips
8.4%
Hair drier
Panasonic
39.0%
Tescom
24.9%
Koizumi
19.6%
Air purifier
Sharp
46.8%
Panasonic
23.5%
Daikin
16.1%
Heated toilet seat
Panasonic
47.9%
Toto
27.0%
Toshiba
14.6%
Ceiling light (including LED)
Panasonic
33.0%
NEC
27.0%
Toshiba
14.6%
Air conditioner
Panasonic
24.0%
Fujitsu General
15.2%
Daikin
14.0%
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3 comments »

  1. duongttt said,
    February 5, 2015 @ 10:32

    It is very helpful to me !

  2. October 14, 2015 @ 17:20

    Hi, have a nice day…my boss we discuss regarding japanese product because we are serious making business with you
    .please contact me in my mail.
    Thank you…

  3. Aleesha said,
    March 24, 2016 @ 08:33

    This was not useful

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