I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.
The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.
Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.
Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category.
Here’s a random Sharp microwave in a random person’s house:
Item First %age Second %age Third %age Refrigerator Panasonic 19.3% Sharp 16.5% Hitachi 14.8% Microwave oven Sharp 29.6% Panasonic 24.5% Hitachi 24.3% Rice cooker Zojirushi 22.1% Tiger 16.9% Panasonic 15.4% Electric kettle Tefal 46.7% Tiger 14.5% Zojirushi 10.3% Coffee marker Zojirushi 28.2% Nestle 18.3% Tiger 14.3% Electric hotplate Zojirushi 27.3% Yamazen 23.0% Tiger 17.9% Juicer Tescom 35.5% Panasonic 20.6% Zojirushi 18.1% Water purifier Toray 32.6% Mitsubishi Rayon 27.7% Panasonic 24.4% Food mixer Tescom 39.3% Zojirushi 9.5% Panasonic 9.2% IH (induction) hob Panasonic 40.2% Mitsubishi Electric 26.8% Toshiba 23.9% Dishwasher Panasonic 71.5% Toshiba 20.6% Zojirushi 7.9% Washing machine Hitachi 23.7% Toshiba 23.3% Panasonic 18.9% Vacuum cleaner Panasonic 18.9% Hitachi 16.6% Toshiba 14.7% Iron Toshiba 32.4% Panasonic 32.3% Sanyo 13.0% Men’s electric shaver Panasonic 42.0% Gillette, Braun 24.1% Hitachi 9.9% Bathroom scales Tanita 38.7% Omron 32.3% Panasonic 14.5% Electric toothbrush Panasonic 57.8% Gillette, Braun 9.4% Phillips 8.4% Hair drier Panasonic 39.0% Tescom 24.9% Koizumi 19.6% Air purifier Sharp 46.8% Panasonic 23.5% Daikin 16.1% Heated toilet seat Panasonic 47.9% Toto 27.0% Toshiba 14.6% Ceiling light (including LED) Panasonic 33.0% NEC 27.0% Toshiba 14.6% Air conditioner Panasonic 24.0% Fujitsu General 15.2% Daikin 14.0%