Most people browse from computers, not mobiles

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Do you view web sites mainly from your mobile or your computer? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s second regular survey into web site viewing, specifically comparing computer versus mobile phone (including smartphone) browsing habits.

Demographics

Between the 28th and 30th of November 2011 1,092 members of the goo Research mobile monitor group complete a private mobile (including smartphone) internet-based questionnaire. 58.2% of the survey were female, 3.3% in their teens, 22.8% in their twenties, 37.1% in their thirties, 26.0% in their thirties, and 10.8% aged fifty or older.

I’ve now finally joined the odern age and got my smartphone, a dinky wee P-01D job. However, I don’t have an unlimited packet deal, and as one of the reasons I signed up was to get access to my carrier’s wifi system, any mobile browsing will tend to be done on my netbook, not smartphone. Anyway, it also supports tethering, so if I do go unlimited, it will be spending a lot of time acting as a hot spot for my real computer.

Note that tablet computers were not asked about – it doesn’t say if they were specifically excluded, but the impression I get from the text is that they were. However, the article does mention that it would be good to start explicitly asking about tablet habits too, as they combine many of the good points of both smartphones and computers.

Research results

Q1: Do you view web sites mainly from your mobile phone, smartphone or from your computer? (Sample size=1,092)

From computer (to SQ1)76.8%
From mobile phone, smartphone (to SQ2)12.4%
Both about the same8.7%
Don’t have a computer2.1%

Q1SQ1: Why do you view web sites mainly from your computer? (Sample size=839, multiple answer)

Used to using the computer63.2%
There’s no data package charges38.1%
Easy to use37.2%
Bookmarks for web sites I often use are only registered on computer25.7%
No good with mobile phones, smartphones3.6%
Other18.5%

Some of the other reasons for tending to use a computer was that the screen was easy to view, and that one can see a lot of information in a single go (presumably as feature phone web pages are limited in length, for instance).

Q1SQ2: Why do you view web sites mainly from your mobile phone, smartphone? (Sample size=135, multiple answer)

Always to hand93.3%
Easy to use76.3%
Used to using mobile phone, smartphone19.3%
Bookmarks for web sites I often use are only registered on mobile phone, smartphone2.2%
No good with computers0.0%
Other7.4%

One of the other reasons for choosing a mobile phone or smartphone were that computers take too long to boot up.

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