Electrical home appliances: Internet not very popular shopping location

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The second regular survey from goo Research, reported on by japan.internet.com, into home electrical appliances was recently reported on.

Demographics

Between the 18th and 22nd of November 2011 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.8% in their teens, 17.6% in their twenties, 21.2% in their thirties, 16.2% in their forties, and 28.2% aged fifty or older.

One noticable mover in the ownership stakes was Blu-ray player/recorders, with 40.5% of the sample now owning one. As most of the new models of hard disk-based recorders feature a Blu-ray recorder, an interesting follow-up survey might be to see how many people use it merely for back-up of their recorded stuff, how many rent or buy Blu-ray disks, and how many people just don’t use it at all.

Research results

First of all, the whole sample were asked what home applianes they owned. The top five results were listed, with refrigerator or freezer first with 97.4% having one, then 96.5% with a washing machine, 94.1% with a vacuum cleaner, 91.9% with a microwave oven, then 90.5% with a digital terrestrial-ready television.

For the next table, it is difficult to have a simple question. First, there was a previous unreported question asking which of the following electrical items people had bought within the last three months. Then for each of the items, people were asked if they bought them online, from an electrical superstore, or from other locations. The table below lists the internet shopping percentage for each item.

Portable music player33.3%
Humidifier, dehumidifier33.3%
Air purifier25.7%
Desktop computer23.3%
Notebook, netbook computer23.2%
Digital SLR22.7%
Point-and-shoot digital camera22.2%
Blu-ray player, recorder18.5%
Digital terrestrial-ready television15.1%
Vacuum cleaner14.5%
Food preparation equipment12.0%
DVD player9.5%
Health, beauty equipment8.3%
Microwave oven7.8%
Air conditioner7.7%
Video camera5.0%
Refrigerator, freezer4.4%
Washing machine3.2%

As a point of reference, as can be seen above just 5.0% bought a video camera via the internet, whilst 85.0% bought one at an electrical superstore.

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  1. January 25, 2012 @ 01:24

    […] that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might […]