Web site viewing from mobiles and computers

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Do you view web sites mainly from your mobile or your computer? graph of japanese statisticsYet another new survey series starts, web site viewing from goo Research and reported on by japan.internet.com. This is a reboot of a previous mobile phone oriented survey that has now been reworked to be more smartphone-friendly.

Demographics

Between the 29th of August and the 1st of September 1,094 members of the goo Research mobile monitor group complete a private mobile (including smartphone) internet-based questionnaire. 58.2% of the survey were female, 3.2% in their teens, 24.6% in their twenties, 37.4% in their thirties, 25.8% in their thirties, and 9.0% aged fifty or older.

I think even if I had a smartphone it would only ever be a backup device for on the move surfing. On the other hand, if I had on the move surfing, I wouldn’t be able to keep my hands off it long enough to get these translations done on the train!

Research results

Q1: Do you view web sites mainly from your mobile phone, smartphone or from your computer? (Sample size=1,094)

From computer (to SQ1)74.3%
From mobile phone, smartphone (to SQ2)13.8%
Both about the same10.0%
Don’t have a computer1.9%

Q1SQ1: Why do you view web sites mainly from your computer? (Sample size=813, multiple answer)

Used to using the computer64.5%
There’s no data package charges41.0%
Easy to use36.3%
Bookmarks for web sites I often use are only registered on computer30.3%
No good with mobile phones, smartphones4.2%
Other19.9%

Some of the other reasons for choosing a computer included that the screen is larger, wider, easier to see, can browser many sites simultaneously, and rendering, download is faster. On the other hand, other reasons rejecting a mobile phone were that the screen was too small, too narrow and that filtering blocked many sites.

Q1SQ2: Why do you view web sites mainly from your mobile phone, smartphone? (Sample size=151, multiple answer)

Always to hand96.0%
Easy to use82.8%
Used to using mobile phone, smartphone17.9%
Bookmarks for web sites I often use are only registered on mobile phone, smartphone6.0%
No good with computers0.7%
Other3.3%

The five people with other reasons included those who found their computer took too long to start up, or was too much bother to turn on. Positive reasons were that they could use their mobiles when out.

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1 Comment »

  1. Ken said,
    September 13, 2011 @ 08:45

    I was expecting that people who mainly use cellphone/smartphone to browse web to be a greater number. I wonder how a result will be if the same survey is conducted in US.

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