Why Japanese follow you on Twitter


As a follow-up to last week’s look at why Japanese stop following people, this time it is the opposite question from goo Ranking, what characteristics of people makes one want to follow them on Twitter.


Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

As my Twitter followed count is very low (I rarely read it myself!) I think just about everyone falls under the same hobbies classification, namely running a Japan blog.

By the way, I’ve been playing around with Google’s new social network Google+ (drop me a line if you want an invite!), and I suspect it might have more of an effect on Twitter than Facebook; I’ve never worked out how in Twitter to follow a conversation; everything seems just one way to me.

Ranking result

Q: What characteristics make you want to start following someone on Twitter? (Sample size=1,148)

Rank Score
1Same hobbies as me100
2Cheers me up94.9
3Uses rich expressions94.1
4Has latest detailed information in fields I’m interested in90.9
5Elegant use of words82.7
6Has a similar way of thinking to me71.7
7Is a famous person I like68.9
9Usually modest62.6
10Has a clever way with words60.2
11Never tweets anything negative57.5
12Freely displays his wisdom52.8
13Has entertaining individualistic tone49.2
14Clearly indicates their information source for tweets35.4
15Clearly expresses their own opinion even when dealing with famous people31.5
16From the same industry, school, hometown as me31.1
17Replies to people without displaying favouritism26.0
18Makes lots of tweets that should be preserved for posterity24.0
19I like their icon photo19.7
20Has lots of famous people followers14.6
21Retweets a lot10.6
22Has a similar family situation to mine9.4
23Frequently arguing with people7.5
Read more on: ,

1 Comment »

  1. July 17, 2011 @ 17:36

    Hi Ken. Thanks for sharing these findings. With Twitters growth in the Japanese market it’s always interesting to learn about what makes these users ‘tick’. Do you have any information on what their opinion of brands on twitter are? Do they follow brands and if so, why? Thanks again for the article. Keep up the great work!

Leave a Comment


1 Trackback \ Ping »

  1. September 3, 2011 @ 14:54

    […] Why Japanese follow you on Twitter – I’d like to see this kind of survey for other countries. Regardless, the top 5 reasons among 1000+ respondents are (in order of biggest reason): The tweeter has similar hobbies, cheers the follower up, uses rich expressions, has the latest info on topics that interest the follower, and uses words elegantly. In contrast, Japanese people generally stop following people for the tweeter using excessive aggression, “shifty tweets” (not sure what that means), drama-queen-like tweets, soliciting membership to something the follower is already affiliated with, and excessive sexual references. […]