Only one in eight have bought through search ads

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Have you ever bought goods or services through search ads? graph of japanese statistics
Have you ever bought goods or services through search ads?The latest mini report from japan.internet.com on a goo Research survey was this one on the 15th regular look at internet advertising.

Demographics

Between the 21st and 24th of June 2011 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.3% in their forties, and 28.0% aged fifty or older.

Despite having contextual adverts myself, at these points I always do recommend people run an advertisement blocker. My favourite is AdMuncher (affiliate link); it comes with a 30 day free trial so you can see how it works. I love it for the simplicity and that it works with every browsers, so block a URL once and it disappears from everywhere.

Research results

First, they asked the whole sample whether or not they had clicked the sponsored links to the left or the top of search results. 69.0%, or 747 people, said they had, a figure largely unchanged from previous surveys. The split between the noes and the don’t knows was not reported.

Next, the 747 advert clickers were asked the following question.

Q1A: Have you ever bought goods or services after clicking a contextual search advertisement? (Sample size=747)

Yes18.2%
No75.8%
Don’t know6.0%

Recalculating the above results to add in the noes and don’t knows, we get:

Q1B: Have you ever bought goods or services after clicking a contextual search advertisement? (Sample size=1,083)

Yes12.6%
No52.3%
Don’t know4.2%
Never clicked advertisements, didn’t know they were there31.0%

As a follow-up question, 472 people, or 42.6%, had clicked on in-line contextual advertisements in articles and blog posts, etc. Of these, 14.2% had bought goods or services through these clicks versus 80.9% who hadn’t, and 4.9% who couldn’t remember.

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