Slim majority listen to the radio in Japan

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Are you interested in listening to internet radio on a PC, smartphone, etc? graph of japanese statisticsI have tried a few times listening to the radio in Japan, but I have never found it a rewarding experience. However, this recent survey from goo Research, reported on by japan.internet.com, into this topic found that just overhalf the population were listeners.

Demographics

Between the 23rd and 26th of February 2011 1,097 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.0% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.7% in their fifties, and 11.9% aged sixty or older.

I’ve not tried internet radio; I left the UK just before it really took off, so never got into the habit of listening to it. Back at home I always woke up to serious breakfast news radio (I never really enjoyed music radio), but now nothing more than an alarm clock gets me up in the morning, and over breakfast the television is easier.

Research results

Q1: Do you listen to the radio? (Sample size=1,097)

Often19.5%
Sometimes31.3%
Almost never24.5%
Never24.7%

Q2: Do you know that as well as broadcast radio, you can listen to it over the internet using IP Simul-radio, or radiko for short? (Sample size=1,097)

Know it well (to SQ)16.7%
Just know a bit about it (to SQ)25.1%
Know almost nothing13.5%
Don’t know anything44.1%
Can’t say0.6%

Q2SQ: Are you interested in listening to internet radio on a PC, smartphone, etc? (Sample size=458)

Very much interested31.2%
Interested to some degree42.6%
Not really interested19.2%
Not at all interested4.8%
Can’t say2.2%
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1 Comment »

  1. David said,
    March 11, 2011 @ 09:36

    Informally I asked my first year HS students if they listened to the radio last month and none of them did. It must be a total generation gap as my wife and her sisters all knew the popular FM802 DJs from the 90’s and were big listeners.

    It’s kind of a bummer as radio is by far my favorite medium, but I can’t say that I listen to much Japanese radio.

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