This latest set of results from the eighth regular survey into mobile devices looked in particular at smartphones, but also exanded on a wish I had, breaking out numbers for the iPod touch and iPad.
Demographics
Between the 24th and 27th of January 2011 1,069 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 15.9% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.1% in their forties, and 28.4% aged fifty or older.
Note that in Q1SQ1 GALAPAGOS is Sharp’s brand name for their Android-based handsets (and electronic book readers), although some of their Android devices for au are branded with the IS series mark.
Research results
Q1: Other than an ordinary mobile phone, which of the following mobile devices do you have? (Sample size=1,069, multiple answer)
Nintendo DS 44.6% Ordinary laptop computer 22.5% PlayStation Portable 18.6% Smartphone (to SQs) 12.1% Netbook 6.7% iPod touch 6.3% iPad 3.8% PDA (other than iPod touch) 1.6% Electronic book reader 1.4% Tablet PC (other than iPad) 1.1% PND 0.9% MID, UMPC 0.1% Other 0.1% None of the above 33.0% Q1SQ1: What kinds of smartphone do you have? (Sample size=129, multiple answer)
iPhone series 67.4% Android (Galaxy series, Xperia series, IS series, etc) 26.4% W-ZERO3 series 7.0% Windows mobile (other than W-ZERO3 series) 3.9% GALAPAGOS 2.3% BlackBerry 0.8% Other 2.3% Q1SQ2: What sorts of things do you do on your smartphone? (Sample size=129, multiple answer)
Web browsing 91.5% 87.6% Voice calls 80.6% Schedule management 48.8% Gaming 44.2% Office document viewing 19.4% Web site editing 12.4% Office document editing 7.0% Other 5.4%
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