This latest set of results from the eighth regular survey into mobile devices looked in particular at smartphones, but also exanded on a wish I had, breaking out numbers for the iPod touch and iPad.

Demographics

Between the 24th and 27th of January 2011 1,069 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 15.9% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.1% in their forties, and 28.4% aged fifty or older.

Note that in Q1SQ1 GALAPAGOS is Sharp’s brand name for their Android-based handsets (and electronic book readers), although some of their Android devices for au are branded with the IS series mark.

Research results

Q1: Other than an ordinary mobile phone, which of the following mobile devices do you have? (Sample size=1,069, multiple answer)

Nintendo DS 44.6%
Ordinary laptop computer 22.5%
PlayStation Portable 18.6%
Smartphone (to SQs) 12.1%
Netbook 6.7%
iPod touch 6.3%
iPad 3.8%
PDA (other than iPod touch) 1.6%
Electronic book reader 1.4%
Tablet PC (other than iPad) 1.1%
PND 0.9%
MID, UMPC 0.1%
Other 0.1%
None of the above 33.0%

Q1SQ1: What kinds of smartphone do you have? (Sample size=129, multiple answer)

iPhone series 67.4%
Android (Galaxy series, Xperia series, IS series, etc) 26.4%
W-ZERO3 series 7.0%
Windows mobile (other than W-ZERO3 series) 3.9%
GALAPAGOS 2.3%
BlackBerry 0.8%
Other 2.3%

Q1SQ2: What sorts of things do you do on your smartphone? (Sample size=129, multiple answer)

Web browsing 91.5%
Email 87.6%
Voice calls 80.6%
Schedule management 48.8%
Gaming 44.2%
Office document viewing 19.4%
Web site editing 12.4%
Office document editing 7.0%
Other 5.4%

2 Comments

Nintendo Gets Real With 3DS « Tokyo Diaries · February 28, 2011 at 20:32

[…] with DS ownership already so high in Japan – according to one Internet survey a whopping 42% versus smartphone penetration of 12% – how do you convince consumers that this […]

Android catches up with iPhone in Japan | 世論 What Japan Thinks · May 17, 2011 at 00:02

[…] Research results First, people were asked excluding mobile phones, what mobile devices they had. Top was the Nintendo DS (it’s not clear if that included the 3DS) with 42.7%, then normal laptop with 19.8%, Sony PSP with 18.8%, and smartphone with 15.3%, then various other also-rans. The smartphone figure is up from 12.1% in January. […]

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