Had enough of your eco lifestyle?

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setTitle(“Do you tire of everyday eco activities?”);
$chart->addPoint(new Point(“Often”, 10.2));
$chart->addPoint(new Point(“Sometimes”, 45.4));
$chart->addPoint(new Point(“Never”, 44.4));

$chart->render(“/home/kenyn/public_html/image10/eco-tire.png”);
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Do you tire of everyday eco activities? graph of japanese statisticsThat was the question posed by iShare in this survey into being tired of eco life. Note that eco here refers to both ecology and economising.

Demographics

Over the 10th and 11th of November 2010 1,509 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.9% of the sample were male, 16.2% in their twenties, 32.7% in their thirties, 37.6% in their forties, and 13.5% in their fifties. Furthermore, all of them lived within one of the cities of Tokyo, Kanagawa, Chiba, Saitama, Osaka, Kyoto or Kobe.

I’m definitely fed up hearing about eco, and I’m dreading the day that they tell us that we should unplug out phone rechargers at work before we go home at night. I worked out that at an average hourly rate it actually costs more money to bend under the desk and spend 10 seconds plugging and unplugging versus the bleed from an average charger.

Research results

Q1: Do you feel you’re tired of hearing about “eco” every day? (Sample size=1,509)

 AllMale
N=814
Female
N=695
Often feel so20.5%26.3%13.8%
Sometimes feel so41.6%36.9%47.2%
Never feel so37.8%36.9%39.0%

Q2: Do you respect the environment in your daily life? eg, fixing old clothes, using an eco bag for shopping, not using too much wrapping for goods. (Sample size=1,509)

 AllMale
N=814
Female
N=695
Usually (to SQs)13.8%11.3%16.7%
Sometimes (to SQs)65.2%61.5%69.5%
Never21.0%27.1%13.8%

Q2SQ1: What sorts of things do you do to respect the environment in your daily life? (Sample size=1,192, multiple answer)

 AllMale
N=593
Female
N=599
Recycle PET bottles, etc74.7%71.0%78.5%
Thoroughly separate rubbish for disposal64.6%65.1%64.1%
Don’t waste electricity63.8%63.1%64.6%
Use an eco bag when shopping62.7%47.2%78.0%
Don’t waste water61.6%62.1%61.1%
Don’t waste gas52.6%51.1%54.1%
Only get simple wrapping when buying foodstuffs36.6%27.2%45.9%
Choose eco-friendly white goods28.8%29.7%23.3%
Remake clothes I no longer wear7.4%3.2%11.5%
Talk with children about eco issues4.4%4.0%4.8%
Bring own chopsticks when eating out3.8%2.7%4.8%
Get house refurbished to be eco-friendly (double glazing, etc)2.7%3.4%2.0%
Other5.6%4.2%7.0%

Q2SQ2: Do you have a car? (Sample size=1,192)

 AllMale
N=593
Female
N=599
Yes (to SQ3 onwards)45.6%51.3%39.9%
No (to SQ5 onwards)54.4%48.7%60.1%

Q2SQ3: Regarding your car, do you respect the environment? eg, drive an eco car, investigate buying one, don’t idle the car, accelerate gently, set air conditioning low, etc. (Sample size=543)

 AllMale
N=304
Female
N=239
Yes (to SQ4 onwards)65.4%68.4%61.5%
No (to SQ5 onwards)34.6%31.6%38.5%

Q2SQ4: Regarding your car, what sorts of things do you do to respect the environment? (Sample size=355, multiple answer)

 AllMale
N=208
Female
N=147
Try to accelerate gently74.4%76.0%72.1%
Don’t use the car when only going a short distance50.4%49.5%51.7%
Set air conditioning low47.0%40.4%56.5%
Don’t idle when stopped or parked30.4%30.3%30.6%
Drive an eco car24.2%25.5%22.4%
Investigating purchasing an eco car8.2%6.7%10.2%
Other5.9%8.2%2.7%

Q2SQ5: Do you feel yourself getting tired of your everyday eco activities? (Sample size=1,192)

 AllMale
N=593
Female
N=599
Often (to SQ6 onwards)10.2%12.8%7.7%
Sometimes (to SQ6 onwards)45.4%40.6%50.1%
Never (to SQ7)44.4%46.5%42.2%

Q2SQ6: What everyday eco activities do you feel yourself getting tired of? (Sample size=663, multiple answer)

 AllMale
N=317
Female
N=346
Thoroughly separating rubbish for disposal52.3%53.0%51.7%
Recycling PET bottles, etc29.4%31.5%27.5%
Not wasting electricity28.8%30.3%27.5%
Using an eco bag when shopping23.1%20.8%25.1%
Not wasting water21.6%21.1%22.0%
Not wasting gas17.3%16.7%17.9%
Bringing own chopsticks when eating out11.5%12.6%10.4%
Choosing eco-friendly white goods11.3%13.6%9.2%
Only getting simple wrapping when buying foodstuffs10.1%9.1%11.0%
Remaking clothes I no longer wear7.5%6.0%9.0%
Getting house refurbished to be eco-friendly (double glazing, etc)5.9%5.4%6.4%
Talking with children about eco issues3.2%3.5%2.9%
Other11.3%8.5%13.9%

Q2SQ7: Do you think that you want to forget respecting the environment and just enjoy yourself? (Sample size=1,192)

 AllMale
N=593
Female
N=599
Often think so10.0%12.1%7.8%
Sometimes think so44.9%41.1%48.6%
Never think so45.1%46.7%43.6%

Q3: Are you aware of trying to economise in your daily life? (Sample size=1,509)

 AllMale
N=814
Female
N=695
Usually aware (to SQ)32.3%31.6%33.2%
Sometimes aware (to SQ)54.1%52.2%56.4%
Never aware13.5%16.2%10.4%

Q3SQ: Do you feel yourself getting tired of your everyday economising activities? (Sample size=1,305)

 AllMale
N=682
Female
N=623
Often11.5%11.0%12.0%
Sometimes52.7%48.2%57.6%
Never35.8%40.8%30.3%

Q4: When shopping, eating out, or otherwise consuming, what is the most important issue? (Sample size=1,509)

 AllMale
N=814
Female
N=695
Product, service features44.5%46.8%41.7%
Price36.3%35.9%36.8%
Design7.9%6.8%9.2%
Novelty2.3%2.6%1.9%
Popular in Japan1.1%1.2%1.0%
Big seller0.8%0.5%1.2%
Kind to the environment0.6%0.6%0.6%
Popular overseas0.5%0.5%0.4%
Other6.1%5.2%7.2%

Q5: Do you feel you want some stimulation in your daily life? (Sample size=1,509)

 AllMale
N=814
Female
N=695
Often feel so (to SQ)17.4%19.0%15.5%
Sometimes feel so (to SQ)56.1%55.2%57.3%
Never feel so26.4%25.8%27.2%

Those who were fed up with their eco life felt they often needed some stimulation more than others.

Q5SQ: What kinds of stimulation in your daily life might be needed? (Sample size=1,110, multiple answer)

 AllMale
N=604
Female
N=506
Going on a trip40.1%38.4%42.1%
Going shopping32/2%26.7%38.7%
Meeting friends from outside of work29.8%27.5%32.6%
Eating out23.7%22.4%25.3%
Going to the cinema23.5%20.2%27.5%
Going to a concert, theatre22.5%14.7%31.8%
Going clubbing20.8%22.8%18.4%
Going for a drive17.7%23.8%10.5%
Reading a book17.0%14.6%20.0%
Watching a film at home13.3%14.2%12.3%
Going for a walk13.1%13.4%12.6%
Going to the gym, playing sports11.8%15.1%7.9%
Watching sports10.0%11.8%7.9%
Going for a massage, beauty treatment8.2%6.5%10.3%
Cooking6.3%4.6%8.3%
Spending time with the family5.5%5.1%5.9%
Meeting work-related contacts2.8%2.0%3.8%
Other8.4%8.4%8.3%
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2 comments »

  1. Mark in Yayoi said,
    November 25, 2010 @ 01:45

    The biggest “eco” thing that I thought people would be up in arms about is the ridiculous 28-degree “Cool Biz” program; I can’t wait for it to be scrapped. The heat is exhausting, and the continuous sweat has me using more water for laundry!

    • Ken Y-N said,
      November 27, 2010 @ 01:04

      Maybe because the survey was conducted in the autumn, people forgot about Cool Biz? I can manage about 25 deg C in the office in just a shirt. Setting the aircon higher means no air circulates.

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