What impression did you get from watching a 3D movie? graph of japanese statisticsThe title indicates a perhaps not too surprising result from a recent survey from goo Research, reported on by japan.internet.com, into 3D contents.

Demographics

Between the 21st and 26th of October 2010 1,067 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.6% in their teens, 18.4% in their twenties, 20.3% in their thirties, 16.6% in their forties, 16.1% in their fifties, and 12.0% aged sixty or older.

Last month Toshiba announced that they would be releasing a no-glasses 3D television at the end of the year, and just this week Sharp made a similar announcement. However, the current state of the art is that only up to about a 20 inch television works, and there is only a relatively narrow sweet spot for getting the 3D effect. However, their strategy may be less promoting their new hardware and more trying to cast doubt in the consumer’s mind about the merits of with-glasses 3D, an area where both companies are losing out badly to their Japanese and Korean rivals.

Research results

First of all, 62.2%, or 664 people, had watched a 3D movie. They were asked the following:

Q1: What kind of impression did you get from watching a 3D movie? (Sample size=664)

Completely satisfied 9.2%
Somewhat satisfied 51.2%
Somewhat dissatisfied 29.2%
Completely dissatisfied 5.3%
Can’t say either way 5.1%

With those who haven’t seen a 3D movie added in, the numbers look like this:

Q1A: What kind of impression did you get from watching a 3D movie? (Sample size=1,067)

Completely satisfied 5.7%
Somewhat satisfied 31.9%
Somewhat dissatisfied 18.2%
Completely dissatisfied 3.3%
Can’t say either way 3.2%
Not watched a 3D movie 37.8%

For the next two questions, all 1,067 people answered.

Q2: How popular do you think 3D movies will become? (Sample size=1,067)

Extremely popular 7.5%
Somewhat popular 56.6%
Somewhat unpopular 28.4%
Completely unpopular 2.6%
Can’t say either way 4.9%

Q3: How popular do you think 3D television will become? (Sample size=1,067)

Extremely popular 2.9%
Somewhat popular 33.5%
Somewhat unpopular 50.5%
Completely unpopular 8.2%
Can’t say either way 4.9%

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