Can you get a mobile signal when mountain climbing? graph of japanese statisticsiShare recently conducted a survey that had a nice buzzword in the title, namely Yama (Mountain) Girls, a trend amongst young women to go hillwalking for the fashion as much as for the exercise. However, the headline was the extent of the involvement of the Yama Girls, and it turned out to be a rather ordinary look at mountaineering and hillwalking with a mobile phone instead.

Demographics

Betwen the 15th and 17th of September 2010 1,217 members of the CLUB BBQ who had gone mountaineering or hillwalking with a mobile phone completed a private internet-based questionnaire. 80.5% of the respondents were male, 5.8% in their twenties, 46.8% in their thirties, 34.3% in their forties, and 13.1% in their fifties.

In Q2, note that Mount Takao is within the Tokyo prefecture limits and a mere 599 metres high with a funicular railway, and the 931 metre-high Mount Rokko is within the Kobe city limits and also has two funiculars and a cable car up to the plateau, so they are in quite a different class from the 3776 metres of Mount Fuji!

Research results

Q1: Why do you climb mountains? (Sample size=1,217, multiple answer)

  All Male
N=980
Female
N=237
To get back to nature 53.0% 51.8% 57.8%
For recreation 50.6% 51.3% 47.7%
To relax, refresh 41.6% 41.4% 42.2%
For health, so build strength 29.1% 29.1% 29.1%
To enjoy some quality time with friends, family 25.0% 24.7% 26.2%
For the sense of achievement 22.8% 24.1% 17.3%
For the sense of freedom 20.0% 20.7% 17.3%
Because it’s in vogue 0.2% 0.2% 0.0%
Other 6.8% 7.0% 5.9%

Q2: This autumn, which mountain do you most want to climb? (Sample size=1,217)

Japanese name English name All Male
N=980
Female
N=237
高尾山 Mount Takao 20.5% 19.4% 25.3%
富士山 Mount Fuji 15.3% 17.4% 6.3%
六甲山 Mount Rokko 6.8% 6.3% 8.9%
御嶽山 Mount Ontake 5.0% 4.8% 5.9%
丹沢山 Mount Tanzawa 4.9% 5.3% 3.4%
大台ヶ原 Odaigahara 4.2% 4.6% 2.5%
筑波山 Mount Tsukuba 4.0% 3.7% 5.5%
阿蘇山 Mount Aso 3.8% 3.7% 4.2%
赤城山 Mount Akagi 3.0% 3.3% 1.7%
焼岳 Yakedake 1.8% 1.7% 2.1%
  Other 30.6% 29.8% 34.2%

Q3: Have you ever felt unsafe when mountain climbing? (Sample size=1,217)

  All Male
N=980
Female
N=237
Yes (to SQ) 54.7% 53.3% 60.8%
No 45.3% 46.7% 39.2%

Q3SQ: What have you felt unsafe about when mountain climbing? (Sample size=666, multiple answer)

  All Male
N=522
Female
N=144
A sudden change in the weather 78.2% 78.0% 79.2%
Whether I’d get lost 55.7% 54.4% 60.4%
Whether I’d run out of strength 43.2% 42.7% 45.1%
Whether I could get off the mountain before nightfall 41.7% 42.3% 39.6%
Whether my equipment was OK for the predicted temperature 39.5% 38.3% 43.8%
How to respond in case of injuries 37.2% 38.7% 31.9%
Few toilets 35.0% 30.7% 50.7%
Whether I’d brought enough water 31.5% 33.0% 26.4%
Couldn’t get a mobile signal 21.5% 21.8% 20.1%
Insect bites 12.3% 12.5% 11.8%
Other 5.0% 5.6% 2.8%

Q4: When mountain climbing, which of the following do you think are useful to bring with you? (Sample size=1,217, multiple answer)

  All Male
N=980
Female
N=237
Wet tissue 54.0% 50.4% 68.8%
Plastic bag 52.8% 50.8% 61.2%
Emergency kit 48.6% 48.1% 50.6%
Knife 36.1% 37.2% 31.2%
Ground sheet 34.2% 32.8% 40.1%
Headlight 33.3% 34.6% 27.8%
Pack type water bottle 32.0% 32.6% 30.0%
Sunglasses 24.4% 24.1% 25.7%
Mobile phone recharger 23.1% 24.0% 19.4%
Gas stove 21.9% 23.3% 16.0%
Hands-free umbrella (shoulder-, rucksack-mounted) 19.1% 19.3% 18.6%
Altimeter 14.5% 1.5% 5.9%
Other 4.5% 4.3% 5.5%

Q5: When mountain climbing, which of the following do you think are essential to bring with you? (Sample size=1,217, multiple answer)

  All Male
N=980
Female
N=237
Mobile phone 85.0% 85.3% 83.5%
Towel 82.1% 80.9% 86.9%
Food 75.6% 74.4% 80.6%
Camera 72.0% 73.8% 64.6%
Watch 67.5% 68.9% 62.0%
Hat 65.5% 61.9% 80.2%
Trekking shoes 57.5% 57.7% 57.0%
Gloves 57.1% 56.0% 61.6%
Items for keeping out the cold 56.9% 56.0% 60.8%
Map 51.5% 52.8% 46.4%
Torch 46.2% 47.4% 40.9%
Sunscreen 30.6% 24.3% 56.5%
Insect repellant spray 29.2% 27.1% 37.6%
Stick 17.7% 17.2% 19.4%
Other 12.2% 11.3% 15.6%

Q6: Who is your mobile phone carrier? (Sample size=1,217)

  All Male
N=980
Female
N=237
docomo 42.2% 42.7% 40.1%
au 28.7% 28.6% 29.1%
Softbank 25.7% 25.4% 27.0%
Other 3.5% 3.4% 3.8%

Q7: When mountain climbing, do you find you cannot get a signal on your mobile? (Sample size=1,217)

  All Male
N=980
Female
N=237
Always no signal 5.3% 5.0% 6.3%
Usually no signal 52.1% 54.1% 43.9%
Usually a signal 37.8% 36.5% 43.0%
Always a signal 4.8% 4.4% 6.8%

By carrier, 57% of docomo users usually or always got a signal, whereas 45% of au users did, and just 21% of Softbank users.

Q8: Have you ever used your mobile phone when mountain climbing? (Sample size=1,217)

  All Male
N=980
Female
N=237
Yes 49.1% 49.8% 46.0%
No 50.9% 50.2% 54.0%

The most popular feature used up a mountain was email, with 71.2% sending one, then 65.2% making voice calls, 64.8% taking photos, 33.5% checking the time, 26.8% surfing the internet for maps, weather forecasts, etc, and 23.5% using GPS features.


2 Comments

Gadgets and Widgets · October 18, 2010 at 11:05

It’s kinda funny but its true bringing gadgets is more useful these days when there’s an outing.

Sport participation in Japan | 世論 What Japan Thinks · October 29, 2010 at 23:44

[…] Q9 Macromill were having a quick look at a subject I covered earlier, Yama Girls, but they also found that there really didn’t seem to be much of a movement […]

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