8% of cat owners eat cat food in Japan

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Where do you most often buy pet food? graph of japanese statisticsAh yes, another wonderful trolling headline after my dog food survey from a few years back! Note that it means that 8% of cat owners make food for themselves that they sometimes either share or pass the left-overs to Tibbles, not that eight out of ten cat owners prefer Kit-e-Kat! Any, back at the survey, it was from DIMSDRIVE Research, looking at pet food, and dog and cat food in particular.

Demographics

Between the 24th of December 2009 and the 20th of January 2010 (another slow report!) 14,716 members of the DIMSDRIVE online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 0.8% in their teens, 8.8% in their twenties, 28.4% in their thirties, 33.5% in their forties, 18.7% in their fifties, and 9.8% aged sixty or older.

If I was buying a kitten now (as opposed to getting a free moggy) I’d probably go for a Scottish Fold. There’s a really lovely Scottish Fold that regularly visits a nearby pet shop – he’s very relaxed and doesn’t mind being the centre of attention when he’s out for walkies.

Research results

Q1: What kinds of pet do you currently have? (Sample size=14,719, multiple answer)

Dog20.0%
Cat13.3%
Hamster, marmot, etc1.9%
Rabbit1.8%
Ferret0.3%
Squirrel0.2%
Other10.5%
Don’t have any pet59.2%

Q2: What sizes of dog do you currently have? (Sample size=2,946, multiple answer)

Very small (miniature dachshund, chihuahua, toy poodle, etc)41.1%
Small (shih-tsu, papillon, pug, etc)20.2%
Medium (beagle, Shibu-inu, bulldog, etc)35.3%
Large (labrador, shepherd, dalmation, etc)9.5%
Very large (Akita-inu, Saint Bernard, borsoi, etc)1.2%
Don’t know0.4%

Q3: What breeds of dog do you currently have? (Sample size=2,946, multiple answer, top 10)

RankSizeBreedPercentage
1MediumMix16.3%
2Very smallMiniature dachshund16.2%
3MediumShiba-inu8.6%
4Very smallChihuahua8.4%
5Very smallToy poodle6.0%
6SmallShih-tsu4.1%
7LargeLabrador3.8%
8Very smallYorkshire terrier3.6%
9SmallPapillon3.6%
10Very smallPomerian3.5%

Q4: What breeds of cat do you currently have? (Sample size=1,953, multiple answer)

Mix68.8%
Japanese12.5%
American short hair7.9%
Scottish fold2.2%
Russian blue2.2%
Chinchilla1.9%
Abyssinian1.7%
Maine Coon1.2%
Himalayan1.1%
Persian1.1%
Siamese1.0%
American curl0.8%
Norwegian forest cat0.8%
Rag doll0.6%
Somalia0.4%
Bengal0.4%
Ocecat0.3%
Japanese bobtail0.3%
Singapura0.2%
Turkish angora0.1%
Other2.5%
Don’t know2.6%

Q5: How old are your pet dogs, cats? (Sample size=2,946 + 1,953, multiple answer)

 Dogs
N=2,946
Cats
N=1,953
Under one year old5.4%9.1%
One to three years old27.2%31.8%
Four to six years old28.1%24.1%
Seven to nine years old22.6%19.3%
Ten to twelve years old15.4%16.8%
Thirteen or more years old14.6%21.7%
Don’t know1.2%3.0%

Q6: What pet health issues do you worry about regarding your current pets? (Sample size=2,946 + 1,953, multiple answer)

 Dogs
N=2,946
Cats
N=1,953
Obesity25.7%30.3%
Skin disease15.3%7.1%
Middle, old age15.3%16.1%
Lack of exercise15.3%13.7%
Bone, joint disease10.4%2.1%
Allergies8.6%4.1%
Heart disease4.6%1.3%
Digestive tract disease3.4%3.8%
Respiratory disease2.6%2.5%
Struvite kidney stones2.5%11.4%
Kidney disease1.6%8.0%
Epilepsy1.6%1.1%
Hairballs1.3%10.0%
Liver disease1.1%1.4%
Other8.5%8.7%
Nothing in particular, don’t want to answer37.4%35.7%

For dogs up to nine years old, obesity was the biggest worry, then after that middle and old age care. For cats, obesity was the top worry until twelve years old. Note that lack of exercise for cats is probably due to a lot of people in flats in the city being unable to let their cat out to run around.

Q7: What kinds of food do you usually feed your pet dogs, cats? (Sample size=2,946 + 1,953, multiple answer)

 Dogs
N=2,946
Cats
N=1,953
Retail dried food90.3%90.8%
Retail wet food in pouches14.9%26.7%
Retail canned food20.2%45.5%
Retail pet milk2.4%2.4%
Retail pet snacks37.6%13.8%
Retail pet supplements4.6%2.0%
Same food as humans10.9%7.8%
Home-made food for pet14.1%4.8%
Other5.7%7.8%
Don’t know0.7%0.4%

Q8: What points are important when buying pet food? (Sample size=2,946 + 1,953, multiple answer)

 Dogs
N=2,946
Cats
N=1,953
Price56.3%59.1%
Basic ingredients38.6%50.3%
Flavour, pet’s favourite33.2%31.5%
Nutritional content32.0%29.5%
Weight of contents30.0%28.0%
Country of origin22.7%20.3%
Maker, brand19.1%17.4%
Calories18.4%16.4%
No additives17.7%13.4%
Functionality15.3%12.9%
Promoted by veterinarian11.1%12.1%
Other2.9%2.5%
Don’t know, don’t buy myself3.4%3.3%

Q9: Where do you most often buy pet food? (Sample size=4,102)

Home centre48.3%
Supermarket16.4%
Internet mail order14.7%
Pet shop11.3%
Veterinarian3.0%
Pet salon, pet accessories shop2.1%
Other mail order0.8%
Convenience store0.4%
Electrical superstore0.2%
Other2.8%

Q10: What maker’s dog food do you buy? (Sample size=2,677, multiple answer)

Unicharm (Aiken Genki, Gin no Zara, Gains Pakkun, etc)26.4%
Japan Pet Food (Pita-wan, Beauty Pro, etc)19.1%
Hills (Science Diet, Prescription Diet, etc)16.7%
Iams (Health Natural, etc)14.4%
Mars Japan (Cesar, Pedigree, etc)13.6%
Nisshin Pet Food (Je-pi- Style, Inu no Shiawase, etc)11.2%
Eukanuba (Special support, etc)8.0%
Royal Canin7.0%
Purina (Pro Plus, Purina One, etc)6.5%
Sunrise (Gin no Kotsubu, Styles, Bistro Gonta, etc)5.3%
Nutro (Natural Choice, Supremo, etc)4.0%
Perfect Fit3.1%
Inuba Pet Food (Gran, Regaro, etc)2.9%
Nikke Pet Care (First Choice, Exe-choice, etc)2.5%
Petline (Medicoat, Pure Made, Dog Pit, etc)1.9%
Aishia (Kenken series, etc)1.4%
Posh (Lifestage, Posh Bio, etc)0.9%
Other10.9%
Don’t know10.5%

The final question was about what kind of cat food people buy, but the identical results as for dog food was printed by mistake.

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