How much per month do you spend using your IC card e-cash? graph of japanese statisticsThe 16th regular survey from goo Research into electronic money found that the number of users continues a slide first highlighted in the 15th regular survey, although the report on japan.internet.com does not speculate at what might be the cause.

Demographics

Over the 6th and 7th of July 2010 1,156 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.5% in their teens, 19.6% in their twenties, 20.8% in their thirties, 15.8% in their forties, and 27.2% aged fifty or older.

My IC card cash gets used on public transport and convenience stores only. All the other shops that accept it also accept the credit card portion, and most of them also award 3% points instead of just 1%, so it’s an easy choice. Furthermore, they more often than not don’t even ask for a PIN when using credit, so the extra effort required is minimal.

Research results

Q1: Do you have a credit card form-factor contactless electronic cash card like Edy, Suica, etc? (Sample size=1,156)

Yes (to SQ1) 53.9%
Used to 5.5%
No 37.8%
Don’t know what that is 2.8%

Q1SQ1: Do you currently use your IC card-type electronic cash? (Sample size=623, multiple answer)

Yes (to SQ2, SQ3) 93.7%
No 6.3%

That makes it 50.5% of the sample actually using their IC card electronic cash.

Q1SQ2: At what kinds of locations do you use IC card-type electronic cash? (Sample size=584, multiple answer)

  Votes Percentage
Public transport (train, bus, etc) 437 74.8%
Convenience store 287 49.1%
In-station shop 217 37.2%
Vending machine 188 32.2%
Supermarket 159 27.2%
Fast food restaurant 63 10.8%
Book store 46 7.9%
Electrical superstore 43 7.4%
Drug store 41 7.0%
Restaurant 39 6.7%
Cafe, coffee shop 29 5.0%
Department store 19 3.3%
Online shopping 14 2.4%
Taxi 10 1.7%
Work, school restaurant 10 1.7%
Hospital 3 0.5%
Other 11 1.9%

Q1SQ3: About how much per month do you spend on average using your IC card-type electronic cash? (Sample size=584)

Less than 1,000 yen 17.1%
1,000 to 1,999 yen 20.9%
2,000 to 2,999 yen 15.4%
3,000 to 4,999 yen 14.6%
5,000 to 9,999 yen 16.3%
10,000 to 29,999 yen 9.8%
30,000 to 49,999 yen 1.9%
50,000 to 99,999 yen 1.7%
100,000 yen or more 2.4%

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