Would you like to watch another 3D movie at the cinema? graph of japanese statisticsWith 3D movies now becoming the norm, it seems, this detailed look at this subject of 3D movies by DIMSDRIVE Research reveals some interesting attitudes.

Demographics

Between the 20th of January and 4th of February 2010 8.596 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 51.0% of the sample were male, 1.0% in their teens, 11.3% in their twenties, 32.9% in their thirties, 31.2% in their forties, 16.2% in their fifties, and 7.4% aged sixty or older.

I’ve now been to two 3D movies; first was Up, which would have been better in 2D, quite frankly, as I didn’t see what I was paying the extra 300 yen for, then it was Alice in Wonderland (note that this survey was conducted before the general release in Japan, and I’m surprised that peope claim to have seen it! Toy Story 3 similarly is still not out in Japan), which was a very good movie and was perhaps better in 3D, although the nose pain from the glasses makes me not really keen on going to see 3D movies if I can avoid it. For Alice, the only 2D English versions were either early morning or late at night, so 3D was unavoidable.

Research results

Q1: Have you seen a 3D movie at the cinema? (Sample size=8,595)

Yes (to SQs) 23.3%
No 75.2%
Don’t know 1.5%

Interestingly, across all bar the thirties age band, more men than women has watched a 3D movie in the cinema.

Q1SQ1: What is the title of the 3D movie you have most recently watched? (Sample size=2,003)

Avatar 28.3%
Up 7.3%
Jaws 3 3.2%
Journey to the Centre of the Earth 2.5%
Disney’s Christmas Carol 2.3%
Toy Story 3D 1.8%
Harry Potter and the Half-Blood Prince 1.6%
Bolt 1.6%
Harry Potter and the Order of the Phoenix 1.3%
Monsters vs Aliens 1.1%
Chicken Little 0.7%
The Nightmare before Christmas 0.6%
Beowulf 0.4%
The Shock Labyrinth 0.3%
Alice in Wonderland 0.1%
Freddy’s Dead: The Final Nightmare 0.1%
Dial M for Murder 0.1%
Other 7.9%
Don’t remember 38.8%

Q1SQ2: What was your impressions after watching that 3D movie? (Sample size=2,003, multiple answer)

  All Avatar
N=567
Felt three-dimensional 68.0% 80.1%
Had impact 49.6% 62.4%
Felt the depth 34.3% 51.5%
Realistic 32.5% 48.5%
Dodged things flying out of the screen 22.6% 15.9%
Entered another world 14.3% 32.8%
Picture was difficult to see 13.4% 10.9%
Felt I was there 10.5% 12.9%
Got motion sickness 10.1% 10.8%
Didn’t really feel three-dimensional 9.4% 9.3%
Had no impact 3.8% 3.9%
Other 2.8% 3.0%

Q1SQ3: What do you think regarding watching that film in 3D rather than 2D? (Sample size=2,003)

Glad I saw it in 3D 58.8%
Would have also been good in 2D 34.5%
Been better in 2D 6.7%

Q1SQ4: What do you think regarding watching that film in 3D rather than 2D? (Sample size=top 10 movies)

  3D 2D or 3D 2D only
Avatar
N=567
75.9% 20.6% 3.5%
Up
N=146
55.5% 39.7% 4.8%
Jaws 3
N=65
53.8% 46.2% 0.0%
Journey to the Centre of the Earth
N=50
58.0% 36.0% 6.0%
Disney’s Christmas Carol
N=47
53.2% 38.3% 8.5%
Toy Story 3D
N=37
70.3% 24.3% 5.4%
Harry Potter and the Half-Blood Prince
N=32
68.7% 31.3% 0.0%
Bolt
N=32
43.8% 46.8% 9.4%
Harry Potter and the Order of the Phoenix
N=27
59.3% 40.7% 0.0%
Monsters vs Aliens
N=23
52.2% 47.8% 0.0%

Q1SQ5: Which of the following statements regarding 3D glasses agree with your experience? (Sample size=2,003, multiple answer)

Eyes got tired 45.9%
My head size, eye position, etc didn’t suit the glasses 24.4%
Concerned about the hygene 22.0%
My ears, etc got sore from wearing them for a long time 21.2%
Got motion sickness 18.2%
Was difficult to see things other than the movie 14.3%
Got a sore head 12.6%
Could feel the person who last used the glasses 8.5%
Just felt embarrassing wearing them 8.0%
Other 4.7%
Nothing in particular 18.7%

Q2: In the future, would you like to watch (another) 3D movie at the cinema? (Sample size=8,595)

  All Already seen 3D
N=2,003
Not seen 3D
N=6,461
Really want to watch 22.7% 27.5% 21.5%
Want to watch 36.8% 34.3% 37.9%
Can’t say 15.6% 20.5% 13.7%
Don’t really want to watch 18.3% 13.3% 19.9%
Don’t want to watch at all 6.6% 4.4% 7.0%

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