Obtaining free music in Japan

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How has your free music download frequency changed since last year? graph of japanese statisticsLast year I barely saw any surveys regarding music consumption, but this year there seems to have been a decent number of them, with the latest offering being from goo Research via japan.internet.com looking at how people obtain music.

Demographics

Between the 11th and 14th of May 2010 1,088 members of the goo Research monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 17.7% in their teens, 18.0% in their twenties, 21.3% in their thirties, 15.6% in their forties, 15.3% in their fifties, and 12.0% aged sixty or older.

The question Q1SQ1 is a bit difficult to interpret, especially the first answer that talks about using a specialised tool – I don’t think many of the commercial services offer free downloads in any significant quantity, so I wonder if the figure includes people unwittingly using P2P software?

Research results

From the sample, 789 people, or 72.5%, habitually listened to music, although the exact definition of that term was not given. These 789 were asked the following.

Q1: How do you obtain music? (Sample size=789, multiple answer)

Purchase CDs59.1%
Rent CDs57.9%
Free download (including P2P, etc) (to SQs)35.1%
Get from friends34.2%
Paid download26.7%
Purchase records, casettes2.2%
Other1.8%

Q1SQ1: What services do you use to download free music? (Sample size=277, multiple answer)

Use a specialised tool from a music, video distribution site50.2%
From free promotions45.5%
Free contents on a pay site34.7%
From a personal site22.0%
Through a point exchange service14.1%
P2P12.3%
Other1.8%

Q1SQ2: Compared to last year, how has your free music download frequency changed? (Sample size=277)

Increased28.5%
Not changed44.0%
Decreased24.2%
Didn’t download free contents a year ago3.2%
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