It’s been a couple of years since the last time I translated a survey into television versus internet, so I was interested to see how the numbers have changed according to this recent survey from Marsh Inc, reported on by japan.internet.com, into computer and internet usage, but focusing on television-related issues.
Between the 28th of April and the 7th of May 2010 (quite a long span!) 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.3% in their teens, 17.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
The results seem to display a definite trend back to television, although the article does not attempt to ascribe a reason for this, although I feel for such a change to happen in just 7 or 8 months the only reason can be that their sampling methodology either is poor or has changed since the last survey; I don’t think it is a real change in behaviour.
Q1: Since starting using the internet, how has your television watching time changed? (Sample size=300)
Shortened 57.0% Not changed 40.3% Lengthened 2.7%
In September 2009, the last time this survey was carried out 67.0% found their television time shrinking.
Q2: From which can you get more useful information, television or internet? (Sample size=300)
Television 18.0% Internet 82.0%
The last time this survey was carried out only 12.7% found information from television more useful.
Q3: Which is more enjoyable, television or internet? (Sample size=300)
Television 41.7% Internet 58.3%
The last time this survey was carried out only 31.7% found television more enjoyable.