Which is more enjoyable, television or internet? graph of japanese statisticsIt’s been a couple of years since the last time I translated a survey into television versus internet, so I was interested to see how the numbers have changed according to this recent survey from Marsh Inc, reported on by japan.internet.com, into computer and internet usage, but focusing on television-related issues.

Demographics

Between the 28th of April and the 7th of May 2010 (quite a long span!) 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.3% in their teens, 17.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

The results seem to display a definite trend back to television, although the article does not attempt to ascribe a reason for this, although I feel for such a change to happen in just 7 or 8 months the only reason can be that their sampling methodology either is poor or has changed since the last survey; I don’t think it is a real change in behaviour.

Research results

Q1: Since starting using the internet, how has your television watching time changed? (Sample size=300)

Shortened 57.0%
Not changed 40.3%
Lengthened 2.7%

In September 2009, the last time this survey was carried out 67.0% found their television time shrinking.

Q2: From which can you get more useful information, television or internet? (Sample size=300)

Television 18.0%
Internet 82.0%

The last time this survey was carried out only 12.7% found information from television more useful.

Q3: Which is more enjoyable, television or internet? (Sample size=300)

Television 41.7%
Internet 58.3%

The last time this survey was carried out only 31.7% found television more enjoyable.


1 Comment

Jim · June 1, 2010 at 11:08

Just a thought, but one that might explain the current rise in popularity of the TV. There was a great rush to buy digital TVs before the April the 1st cut-off date for getting eco-points when buying a TV in many of the big chain shops. Possibly the new digital sets are holding viewers’ attentions for the moment. And more likely, as the blur between the Internet and TV is widening (e.g. I can access the Internet from my new 40-incher), these new sets allow access to what was Internet territory for mundande tasks, like getting weather, local shopping and TV guide information. And I suppose that, for some, pressing a button on an otherwise on TV is easier than setting up the laptop just to get the same information.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: