Do you want an iPad? graph of japanese statisticsThis recent survey from goo Ranking into the iPhone turned up not only an interesting figure on penetration of the device amongst SoftBank users, but also a pretty impressive high level of desire for Apple’s new iPad.


Between the 24th and 27th of March 2010 1,084 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.3% in their fifties, and 12.4% aged sixty or older.

I certainly don’t want an iPad, but I can see it doing quite well in Japan, although the size is just slightly too large for usage on a commuter train, especially with having to hold it up for a reasonable amount of time. Perhaps one of the most popular accessories we’ll see in Japan is a lap stand?

And don’t ask me why one person didn’t know whether or not they had an iPhone…

Research results

First off, 212 people, or 19.6% of the sample, were with SoftBank, the carrier for the iPhone in Japan. They were asked the following.

Q1: Do you have an iPhone? (Sample size=212)

Yes (to SQs) 21.2%
No 78.3%
Don’t know 0.5%

Q1SQ1: Do you use another mobile phone along with the iPhone? (Sample size=45)

Yes 55.6%
No 44.4%
Don’t know 0.0%

Q1SQ2: What model of iPhone do you have? (Sample size=45)

iPhone 3G 37.8%
iPhone 3GS 57.8%
Both 2.2%
Don’t know 2.2%

Q2: Do you want an iPad? (Sample size=1,084)

Want one 18.8%
Don’t want one 29.6%
Can’t say either way 31.6%
Don’t know what the iPad is 19.9%


HeaVen · April 7, 2010 at 22:44

Costs more than a netbook, but does far less.

ZaPGuZ · April 10, 2010 at 03:50

I agree the above. Expensive and useless. Laptops and netbooks will do far more.

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