Rakuten is Japan’s favourite online shop


Have you ever bought goods through the internet? graph of japanese statisticsA recent survey from Marsh Inc, reported on by japan.internet.com, into online shopping found that Rakuten was the top online shop, used by over two-thirds of the online shoppers in this survey.


Between the 3rd and 5th of March 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 1.3% in their teens, 18.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I know I’ve previously slagged off Rakuten as a bunch of spammers and toolbar pushers, but they do actually have good shops there, and at least it’s just my wife who has to deal with the spam! Our latest purchase was a lucky bag of organic vegetables for 777 yen delivered straight to the door. That’s about half the price that it might have been at a supermarket.

Research results

Q1: Have you ever bought goods through the internet? (Sample size=300)

Yes (to SQs)96.3%

Q1SQ1: Have you ever bought goods through the internet? (Sample size=289, multiple choice)

Yahoo! Shopping9934.3%
Maker’s direct site8730.1%
Don’t know62.1%

Q1SQ2: What kinds of goods do you buy through the internet? (Sample size=289, multiple choice)

DVD, CD, etc10837.4%
Computer, computer accessories8930.8%
Electrical goods other than computers6622.8%
Collectable toys3813.1%
Game software3512.1%
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  1. March 30, 2010 @ 00:32

    […] WHAT JAPAN THINKS reports that 68.9% of online shoppers in Japan have used Rakuten, compared with 38.1% for next most popular Amazon. Tags: Online Shopping, Rakuten, Surveys Category: Surveys  |  Comment (RSS)  |  Trackback […]