A recent survey from Marsh Inc, reported on by japan.internet.com, into online shopping found that Rakuten was the top online shop, used by over two-thirds of the online shoppers in this survey.
Demographics
Between the 3rd and 5th of March 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 1.3% in their teens, 18.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
I know I’ve previously slagged off Rakuten as a bunch of spammers and toolbar pushers, but they do actually have good shops there, and at least it’s just my wife who has to deal with the spam! Our latest purchase was a lucky bag of organic vegetables for 777 yen delivered straight to the door. That’s about half the price that it might have been at a supermarket.
Research results
Q1: Have you ever bought goods through the internet? (Sample size=300)
Yes (to SQs) 96.3% No 3.7% Q1SQ1: Have you ever bought goods through the internet? (Sample size=289, multiple choice)
Votes Percentage Rakuten 199 68.9% Amazon 110 38.1% Yahoo! Shopping 99 34.3% Maker’s direct site 87 30.1% Other 21 7.3% Don’t know 6 2.1% Q1SQ2: What kinds of goods do you buy through the internet? (Sample size=289, multiple choice)
Votes Percentage Books 155 53.6% Clothes 122 42.2% DVD, CD, etc 108 37.4% Computer, computer accessories 89 30.8% Cosmetics 82 28.4% Electrical goods other than computers 66 22.8% Tickets 54 18.7% Collectable toys 38 13.1% Game software 35 12.1% Other 79 27.3%
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Headline Japan » Blog Archive » Survey: Almost 70% prefer Rakuten for Online Shopping · March 30, 2010 at 00:32
[…] WHAT JAPAN THINKS reports that 68.9% of online shoppers in Japan have used Rakuten, compared with 38.1% for next most popular Amazon. Tags: Online Shopping, Rakuten, Surveys Category: Surveys | Comment (RSS) | Trackback […]