WiMAX and the beer case sliding kitty


Have you seen the cat/beer/sliding television advertisement? graph of japanese statisticsWith the trial of UQ WiMAX, high-speed wireless offering a maximum speed of 40Mbps, having started in February and the paid-for service planned to launch in July, this survey from goo Research looked at data transmission, concentrating in this report on WiMAX.


Between the 10th and 14th of March 2010 1,066 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.0% in their thirties, 16.3% in their forties, 15.8% in their fifties, and 12.5% aged sixty or older.

The rather strange title of this survey comes from an advert for UQ WiMAX that features a YouTube kitty which… well, just watch:

Yes, that’s it in its entirity. I’d never heard of the advert, but after I first read the survey I happened to be in an electrical store with a WiMAX-equipped notebook computer looping the above advertisement.

Research results

Q1: Do you about public wireless LAN? (Sample size=1,066)

Know it well28.1%
Just heard about it52.0%
Don’t know about it19.9%

Q2: Do you about the UQ WiMAX service? (Sample size=1,066)

Know it well9.6%
Just heard about it34.9%
Don’t know about it55.5%

Q3: Have you seen the cat sliding about in a beer case television advertisement? (Sample size=1,066)

Seen it49.7%
Not seen it23.4%
Don’t know about that advert26.9%
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