One in four not using digital broadcast extra features


Recently reported on goo Research’s 13th regular survey into terrestrial digital television broadcasts.


Between the 26th of February and 3rd of March 2010 1,072 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.4% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.

I’m one of the people not using the advanced features of digital broadcasts, as She Who Must Be Obeyed won’t let me anywhere near the remote! She uses the EPG-based programming herself a lot, as our digital receiver is our Diga.

Research results

Q1: At home, which of the following kinds of broadcasts can you watch? (Sample size=1,072, multiple answer)

Terrestrial analogue92185.9%
Terrestrial digital69464.7%
One Seg41839.0%
BS digital40337.6%
BS analogue30128.1%
Cable television25523.8%
CS digital14013.1%
CS analogue908.4%
Don’t have a television60.6%

Q2: Will you buy a terrestrial digital-capable television, video before the analogue switch-off day? (Sample size=1,072)

Already have done so (to SQ)56.8%
Plan to buy25.8%
Have changed to cable television, satellite, IPTV, etc instead2.4%
Plan to change to cable television, satellite, IPTV, etc2.1%
Will stop watching television1.6%
Not decided11.3%

Q2SQ: What digital terrestrial features do you use? (Sample size=609, multiple answer)

Always-available data broadcasts of news, weather, etc34857.1%
Simple recording scheduling through EPG (Electronic Program Guide)27044.3%
Data broadcasts of subtitles, additional information for programs11418.7%
Multi-channel broadcasts518.4%
None of the above14724.1%
Read more on: ,,

Leave a Comment


1 Trackback \ Ping »

  1. April 19, 2010 @ 23:21

    […] I’ve never actually heard of the torne. I know when the PS3 first came out it was seen as a backdoor way of getting Blu-ray into Japanese homes, but now, with the digital switch-over a mere 15 months away, perhaps it is too late? On the other hand, the device by definition will have a digital decoder, and the PS3 already has an analogue output, so it seems also to be being sold as a decoder. Perhaps I’ll soon see a question on this in that other current goo Research series into digital television? […]