Non-alcohol beer flavour drinks

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Do you like the taste of beer? graph of japanese statisticsLast year Kirin started with Kirin Zero, a completely alcohol-free drink that supposedly tastes like beer, and they were soon followed by all the other major brewers. To see how people drink them, iShare conducted a survey into these beer taste soft drinks.

Demographics

Between the 15th and 18th of February 2010 509 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.6% of the sample were male, 31.8% in their twenties, 30.8% in their thirties, and 37.3% in their forties.

I’ve drunk one can once – well, I drunk half a can and poured the rest away. It did look quite beer-like in colour and head, but the taste was just like what I imagine fizzy hops tea would be.

It gets promoted at a couple of the restaurants that I frequent, but it always seems to be priced just the same as real beer, and much higher than ordinary fizzy drinks. I’d stick with ginger beer if I was in the situation of needing to drive after a drinking party!

Research results

Q1: Do you like the taste of beer? (Sample size=509)

 AllMale
N=273
Female
N=236
Love it14.9%18.7%10.6%
Like it25.1%26.7%23.3%
Dislike it26.7%28.6%23.6%
Hate it33.2%26.0%41.5%

Q2: If people around you are drinking, do you want to have a drink too? (Sample size=509)

 AllMale
N=273
Female
N=236
Definitely13.0%14.3%11.4%
Often29.9%32.6%26.7%
Sometimes24.8%23.8%25.8%
Never32.4%29.3%36.0%

Q3: Have you every drunk any beer taste non-alcohol drinks? (Sample size=509)

 AllMale
N=273
Female
N=236
Yes (to SQs)34.4%41.0%26.7%
No65.6%59.0%73.3%

Those who like the taste of beer were more likely to have tried it, as were those who get thirsty seeing others drink.

Q3SQ1: At what times have you drunk beer taste non-alcohol drinks? (Sample size=175, multiple answer)

 AllMale
N=112
Female
N=63
When I wanted to see what it tasted like69.7%75.9%58.7%
When I wanted to drink but couldn’t because I was driving, etc27.4%26.8%28.6%
Drunk it instead of beer as I get drunk easily9.1%6.3%14.3%
When I wanted to drink but didn’t feel too well3.4%3.6%3.2%
When I wanted to drink but had to do something that I could’t turn up drunk for2.9%4.5%0.0%
Drunk it instead of beer because I like the taste1.7%0.9%3.2%
Other7.4%4.5%12.7%

I would guess that some of the others for women included being pregnant.

Q3SQ2: Would you like to drink beer taste non-alcohol drinks again? (Sample size=175)

 AllMale
N=112
Female
N=63
Definitely want to4.0%1.8%7.9%
If I had an opportunity to43.4%39.3%50.8%
Don’t want to52.6%58.9%41.3%
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2 comments »

  1. Graham said,
    March 16, 2010 @ 02:11

    Interesting poll and your ‘fizzy hop tea’ description made me laugh!

    There are some great alcohol free beers available now though. We have been putting together some reviews at http://www.alcoholfreereview.com

    There are even some great alcohol free wheat beers around now too

  2. patrick said,
    March 16, 2010 @ 04:18

    I wasn’t surprised to read that most people don’t like the idea of the alcohol free beer.
    I’ve noticed on all my trips to Japan that people enjoy their “biiru”v ery much!

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