goo Ranking’s silliness for today is a look at what women do in the hope of being considered cute and men do for coolness.


Between the 20th and 22nd of January 2010 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 51.1% of the sample were female, 19.9% in their teens, 29.5% in their twenties, 30.5% in their thirties, and 20.1% in their forties. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

My attempts to look cool are limited to pulling a subtle wistful smile and appearing to be lost in thought trying to figure out the mysteries of the universe while all I’m actually doing is translating this silly survey. However, I’m probably giving more of an impression of being the train loony…

The 12= for men, paying by credit card all in one installment, refers to the standard credit card settlement method in Japan – for most cards you have to pay everything off at the end of the month, so if you want to spread the load you can ask to pay in multiple installments, so the store bills you once a month for the next few months. 11 for men, giving a coat to a crying girl, is a mystery to me, as is 24=, skiving off swimming lessons!

Ranking result

Q: What sort of things do you do that you think others find cute? (Sample size=547, women)

Rank   Score
1 Pretend not to understand a dirty joke 100
2 Look through my lids with upturned eyes 93.2
3 Use animated deco mail for emoji 89.2
4 Talk in an octave higher tone 86.5
5 Blow off a trivial worry by silently smiling 83.8
6 Coordinate light pink and white fashion 81.1
7 Have a bigger fringe (bangs) 62.2
8 Speak slowly and deliberately 56.8
9 Tilt my head when asking questions 47.3
10= Cover my mouth when laughing 45.9
10= Puff my cheeks when angry 45.9
12 Be a little pigeon-toed when standing in the train, at traffic lights, etc 39.2
13 When hot, embarrassed, fan my face with both hands 37.8
14 Have a cute animal cellphone strap 31.1
15 Make a duck mouth (pouty lips) when I feel people are looking at me 29.7
16 “Puff-puff” on hot food 28.4
17 Form a little bit of hair into a small pigtail 28.4
18 Stick my tongue out when I fail 27.0
19 Quietly say “Upsadaisy” when lifting things 25.7
20= Select ballads at karaoke 24.3
20= Blink a lot 24.3
22 Always have some sweeties ready 21.6
23= Always leave a little bit on the plate when eating 17.6
23= Don’t cross my legs when sitting in a chair 17.6
23= Shake pinkies when making a promise 17.6
26= Sigh as I look out a window 16.2
26= Choose tea rather than coffee 16.2
26= Put a handkerchief on my lap when eating 16.2
26= Refer to people with a cute lisp (instead of -san use -shan, -tan, etc) 16.2
30 Rush over to animals, kids that I see 14.9

Q: What sort of things do you do that you think others find cool? (Sample size=524, men)

Rank   Score
1 Basically always pay for women 100
2 Help women carrying heavy items 96.1
3 Show off my skills when girls are watching me play sports 84.2
4 Basically always pay for subordinates/juniors 71.1
5 Sing ballads at karaoke 38.2
6 Stare into the distance 28.9
7= Stock up on trivia from everyday things then show off my knowledge 27.6
7= Undo the top two buttons of shirts 27.6
9 Comb my fringe diagonally 26.3
10 Idly loosen a tight tie 23.7
11 Give my coat to a crying girl 21.1
12= Pay by credit card all in one installment 19.7
12= Put my arm on the passenger seat when reversing 19.7
14= Boast about having been a bad boy in the past 18.4
14= Walk with a click-clack sound from my shoe 18.4
16 Push my glasses in place with my middle finger 17.1
17 Take my glasses off quickly with one hand 15.8
18= Sing love songs at full power 14.5
18= Boast about having been up all night 14.5
18= After an exam announce I didn’t do any studying at all 14.5
21 Walk in the wind with my coat open 13.2
22= Look dazzlingly out the window 10.5
22= Hit the Enter key with a flourish 10.5
24= Flex bare arms to show off my biceps 9.2
24= Wave my finger when saying “Indeed!” 9.2
24= Sit with knees far apart 9.2
24= Skive off swimming lessons 9.2
24= Leave a restaurant with a toothpick hanging out of my mouth 9.2
29= Try to show my crying face 7.9
29= Blow on my fringe (bangs) 7.9


chocolate cosmos · March 16, 2010 at 03:50

lol, interesting

aviad raz · August 18, 2010 at 15:07

thanks for this info
I’m wondering, are you suggesting that Japanese girls/women cannot or are not trying to be “cool,” and that Japanese boys/men are not or cannot be “cute”? Isn’t this becoming more of a trans-gender thing?
aviad raz

Carmen Ho – Post 4 | ARTS2213 – 10am Class – Group 1 · October 15, 2012 at 21:47

[…] an American blogger shares his experience in Japan as he gets snowed under ‘cuteness’. This site offers survey results on what constitutes Japanese cuteness and Japanese coolness. Examining the […]

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